ADVISORY/Minnesota Chapter of American Marketing Association Announces March Program, ``Andersen's Window Into Their Customers: CRM Case Study''.

News Editors/Assignment Desks

ADVISORY...for Tuesday (March 19)

MINNEAPOLIS--(BUSINESS WIRE)--Feb. 27, 2003

How can companies develop and maintain customer loyalty? AMA's

March program focuses on customer relationship marketing methods

Earning, maintaining and growing a loyal customer base is a primary goal for any company. But in today's down economy, companies are turning to more sophisticated methods to learn about and attract customers. On Tuesday, March 19, Twin Cities marketers will have an opportunity to hear from two successful practitioners of customer relationship marketing and learn how that discipline can be applied to build customer loyalty.

Presenters Phil Donaldson, from Andersen Windows, and Dr. Lawrence Crosby, from Symmetrics, will discuss how companies can:

-- Prioritize customer behavior drivers

-- Optimize the product/service mix

-- Align loyalty to business results

-- Increase "share of wallet"


    Event: American Marketing Association Monthly Program
    Title: "Andersen's Window Into Their Customers: A CRM Case Study
    Date: Tuesday, March 19, 2003, 7:30 - 9:30 a.m.
    Venue: Thornton Auditorium at the University of St. Thomas, 1000
        LaSalle Avenue, in downtown Minneapolis.
    Website and booking: www.mnama.org

About the speakers

Donaldson, vice president of marketing and business development at Andersen Windows, aligns the company's marketing function to better serve all global markets and channels.

Symmetrics' CEO and Marketing Management magazine contributor Dr. Lawrence A. Crosby has more than 25 years experience using customer research as a strategic and actionable management tool.

The AMA's March program is sponsored by the University of St. Thomas' Master of Business Communications program, which offers professional development for mid-career professionals, communication specialists and people in career transition. For more information, go to www.stthomas.edu/mbc.