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ADVISORY/Merrill Lynch Breaks New Ground With Silicon Valley-Asia Pacific Center.


News/Assignment Editors

ADVISORY...for Wednesday Wednesday: see week.  (Feb. 28)




    BACKGROUND:

      The Merrill Lynch Silicon Valley-Asia Pacific Center in Cupertino
    is a part of Merrill Lynch's US Private Client Group, serving the
    unique cultural and financial needs of Asian Americans in the
    Silicon Valley. The Center, the first-ever of its kind, addresses
    the wealth-management needs of high net-worth Asian clients by
    providing in-language service in several Asian languages and a
    team of highly qualified consultants with specific understanding
    of Asian culture -- all in tandem with Merrill Lynch's established
    roster of sophisticated financial solutions.

      Facts on Asian Americans in the Silicon Valley:

      --  Asian Americans make up 20 percent of the San Francisco Bay
        Area population, nearly 7 times the national average of 3
        percent.

      --  Asian Americans are estimated to be the fastest-growing and
        most affluent ethnic group in the area.

      --  Asian American families have a higher median income than all
        other ethnic groups ($60,870 as opposed to a national average
        of $37,005).

      --  Chinese founders and executives running more than 2,000 Bay
        Area companies worth more than $13.2 billion in sales revenue.

    WHO:

      --  Merrill Lynch executives and financial consultants including
        Maureen Fong, Vice President, and Senior Financial Consultant

      --  Sandra James, Mayor of Cupertino


    WHAT:

      A Grand Opening to celebrate the new Merrill Lynch Silicon
    Valley-Asia Pacific Center

    WHEN:

      Wednesday, February 28, 2001 from 5:00 p.m. to 8:30 p.m.

    WHERE:

    Merrill Lynch Asia Pacific Center
    20300 Stevens Creek Blvd., Suite 465B
    Cupertino, CA 95014

      INTERVIEW/PHOTO OPPORTUNITIES:

      --  Ms. Fong, in addition to other financial consultants, will be
        available for one-on-one interviews before and after the
        event.

      --  5:30 p.m. -- A lion dance troupe is scheduled to perform a
        celebratory dance with two traditional lions.

      --  6:00 p.m. -- The Ribbon-Cutting ceremony with the Honorable
        Mayor Sandra James.

      --  Open House -- an inside look at the new Merrill Lynch office
        that is set-up according to ancient Feng Shui customs.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 26, 2001
Words:321
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