ADVISORY/Meet Gus the Groundhog, PA Lottery's New Instant Games Spokesperson.Entertainment Editors/News Editors/Assignment Desks ADVISORY...Monday (March 15) MIDDLETOWN, Pa.--(BUSINESS WIRE)--March 15, 2004 Gus the Groundhog groundhog: see woodchuck. , the new spokesperson for Pennsylvania Lottery The Pennsylvania Lottery is the state lottery of the Commonwealth of Pennsylvania. It was created by the Pennsylvania Legislature on August 26, 1971 and that October, Henry Kaplan was appointed as its first Executive Director. The Lottery premiered on March 7, 1972. Instant Games, will introduce himself today, Monday, March 15, through a feature interview. Gus, the second-most famous groundhog in Pennsylvania, will answer questions regarding why he was selected as the new spokesperson for Lottery's instant games, how he plans to help increase funds for older Pennsylvanians and where consumers can expect to see him in the coming months. The feature interview will be issued as a satellite video news release (VNR VNR Video News Release VNR Van Nostrand Reinhold (publishing company) VNR Video Noise Reduction VNR Veranstaltungsnummer VNR VFR Flight Not Recommended VNR Video News Reel VNR Very Nice Roll VNR Variable Navigation Ratio ). Following are details of the VNR:
VNR ISSUE DATE: Monday, March 15
ISSUE TIME: 3:00pm - 3:15pm
SATELLITE: SBS-6 (Ku Band)
TRANSPONDER: K2
CHANNEL: 2
DOWNLINK POL: Vertical
DOWNLINK FREQ.: 11749.5 MHz
AUDIO: 6.2/6.8
TROUBLE #: 717-772-4282
The VNR will include the following elements: -- Sound bites sound bite n. A brief statement, as by a politician, taken from an audiotape or videotape and broadcast especially during a news report: "The box has been spitting forth maddening nine-second sound bites" from Ed Mahlman, Executive Director of the Pennsylvania Lottery; -- Sound bites from Gus the Groundhog, new spokesperson for Lottery's instant games; -- Still shots of Gus in various poses; -- B-roll footage of Gus point-of-sale signage at a Lottery lottery, scheme for distributing prizes by lot or other method of chance selection to persons who have paid for the opportunity to win. The term is not applicable when lots are drawn without payment by the interested parties to determine some matter, e.g. retailer; and -- A scripted, over-the-shoulder interview segment with Gus. Gus made his television debut on Sunday, Feb. 29, and was featured in a commercial promoting Lottery's new St. Patty's Day themed instant game, POT O' GOLD. The Pennsylvania Lottery remains the only state Lottery A game of chance operated by a state government. Generally a lottery offers a person the chance to win a prize in exchange for something of lesser value. Most lotteries offer a large cash prize, and the chance to win the cash prize is typically available for one dollar. that designates all its proceeds to programs that benefit older residents. Since its inception 32 years ago, the Lottery has contributed more than $13.8 billion to programs that include property tax and rent rebates; free and reduced-fare transit; the low-cost prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug, programs PACE and PACENET; and the 52 Area Agencies on Aging, including 650 full- and part-time senior centers throughout Pennsylvania. Players must be 18 or older. For more information on the Pennsylvania Lottery, visit the Lottery's Web site, www.palottery.com. |
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