ADVISORY/Media Alert for Thursday, September 12, 2002 -- Los Angeles.Business Editors ADVISORY...for Thursday Thursday: see week. (Sept. 12) --(BUSINESS WIRE)
What: "iHollywood Interactive Marketing Forum: Using Technology
for Brand Marketing and Advertising." Join Hollywood's top
film, cable, and sports marketers managing multi-million
dollar campaigns for a candid discussion on strategies for
successful advertising and marketing using digital
technologies. Forum to highlight insider strategies on
building a campaign that integrates traditional media
(print, TV, radio) with online technology including
wireless, PDAs, Internet, email, events fan sites, chat
rooms and third party promotions. Learn how to deploy the
latest technology to position your brand and retain consumer
loyalty; view new demos from cutting-edge campaigns; and
obtain a rare insider's look at how studios and networks
make marketing and advertising decisions.
Featured Speakers & Panels:
-- Killer Tracks, Dennis Dunn, Senior Director of Sales
-- The Cimarron Group, Janet Kirker, Executive Vice
President, Interactive
-- TEQUILA/ A TBWA/ Worldwide Company, Jason Kuperman,
Director of Integrated Marketing
-- FoxSports.com, Ross Levinsohn, Senior VP and General
Manager
-- Comchoice, Matt Mallardi, Vice President Sales &
Marketing
-- NASCAR, Jeffrey Pollack, Managing Director of New Media
and Broadcasting
-- 20th Century Fox, Bettina Sherick, Executive Director,
International Online Marketing, Theatrical and Home
Entertainment
-- Media Revolution/Univessence Digital Studios, Jason Yim,
President & Creative Director
Sponsors: Killer Tracks, Comchoice and Univessence/Media Revolution
Media
Partners: Business Wire, The Hollywood Reporter and Weber Shandwick
When: 8:30 A.M. to 9:30 A.M Registration, networking, full
breakfast and showcase
9:30 A.M. to 10:00 A.M. Sponsored presentations
10:00 A.M. to 11:45 A.M. Program
10:00-10:45:
Entertainment Marketing Panel Discussion
Featuring:
-- Killer Tracks, Dennis Dunn, Senior Director of Sales
-- The Cimarron Group, Janet Kirker, Executive Vice
President, Interactive
-- TEQUILA/ A TBWA/ Worldwide Company, Jason Kuperman,
Director of Integrated Marketing
-- 20th Century Fox, Bettina Sherick, Executive Director,
International Online Marketing, Theatrical and Home
Entertainment
-- Media Revolution/Univessence Digital Studios, Jason Yim,
President & Creative Director
10:45-11:45:
Sports Marketing Panel Discussion and Demos
Featuring:
-- NASCAR, Jeffrey Pollack, Managing Director of New Media
and Broadcasting
-- Comchoice, Matt Mallardi, Vice President Sales &
Marketing
-- FoxSports.com, Ross Levinsohn, Senior VP and General
Manager
Where: Wyndam Belage Hotel
1020 North San Vicente
West Hollywood, CA
Cost: $50 in advance until September 6, 2002 -- $60 thereafter.
$70 at door. Group discounts for three or more.
Parking: Reduced-rate parking available in hotel garage.
Press: Complimentary admission for qualified editorial media
available through pre-registration ONLY. Limited program
passes available for press. Press will not be admitted at
the door without prior approval. Advance registration
required. Please contact Charlene Chen at 310/201-8868 to
request credentials.
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