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ADVISORY/Media Alert; Forrester Research Marketing Forum.


Business/Technology Editors

ADVISORY...for Sunday Sunday: see Sabbath; week.  (Sept. 23)

Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:FORR FORR Friends of the Russian River
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FORR Flight Operations Readiness Review
)


WHAT: Forrester Marketing Forum
      Making Money With The Web

Key takeaways:

-- Which online strategies and technologies positively affect profit
margins across a company's business?

-- How can companies tap new consumers and boost brand loyalty with
online consumers?

-- How can companies avoid making bad technology investments?

WHEN: September 23-25, 2001

WHO: Senior marketing executives responsible for attracting and
retaining customers, business executives who set company objectives
for driving consumer sales and profitability, and technology
decision-makers responsible for supporting online strategies.

Confirmed speakers include:

-- Christie Hefner, Chairman and CEO, Playboy Enterprises

-- Susanne D. Lyons, Chief Marketing Officer, Charles Schwab & Co.

-- Dennis Madsen, President and CEO, Recreational Equipment, Inc.

-- Keith Reinhard, Chairman and CEO, DDB Worldwide

-- Tom Rogers, Chairman and CEO, PRIMEDIA

-- Jeet Singh, CEO, ATG

-- Gerald L. Storch, Vice Chairman, Target Corporation

-- Tracy Wan, President and COO, The Sharper Image

WHERE: New York Marriott Marquis
       1535 Broadway
       New York, NY 10036
       Phone: +1 212/398-1900

For complete Event information, visit:
http://www.forrester.com/Events/Overview/0,5158,315,00.html

MEDIA: To request interviews and register for the Event, please
provide your complete contact information to press@forrester.com or
contact:

Tina Murphy                               Liz Fuller
tmurphy@forrester.com                     lfuller@forrester.com
+1 617/613-6032                           +1 617/613-6159
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 11, 2001
Words:218
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