ADVISORY/McDonald's To Announce 2004 Balanced Lifestyles Platform.

Business Editors/Health/Medical Writers

ADVISORY...for Thursday (April 15)

--(BUSINESS WIRE)

McDonald's.

National Press Club Announcement

NEW DATE AND TIME:

Thursday, April 15, 2004

9:00-10:00 AM EDT 

    Who: -- Jim Skinner, Vice Chairman, McDonald's Corporation
         --  Michael Roberts, President, McDonald's USA
         --  Wendy Cook, Vice President, US Menu Innovation and
             Marketing
         --  Dr. Cathy Kapica, Worldwide Nutrition Director

    What: Announcing McDonald's broad-based, multi-disciplinary
        platform to help children and adults achieve a better
        food/energy balance in their lives. Focusing on three
        strategic pillars - food choice, physical activity and
        education - this is one of the most extensive efforts in the
        restaurant industry.

    When: April 15, 2004
          9:00 a.m.

    Where: National Press Club
           529 14th Street NW
           Washington, D.C. 20045

    Why: Addressing Health and Human Service's call to the private
        sector to take more aggressive action and help educate and
        engage Americans on the topic of food/energy balance,
        McDonald's is working with the nation's foremost health,
        nutrition and education experts to develop and execute
        programs that help all Americans lead balanced lives.