ADVISORY/McDonald's/Tommy Thompson: 2004 Balanced Lifestyles Platform; National Press Club Announcement Thursday, April 15, 2004 9:00-10:00 AM EDT.

Business Editors/Health/Medical Writers

ADVISORY...for Thursday (April 15)

--(BUSINESS WIRE)

McDonald's(R) to Announce 2004 Balanced Lifestyles Platform

    Who:    --  The Honorable Tommy Thompson, Secretary, U.S.
                Department of Health and Human Services

            --  Jim Skinner, Vice Chairman, McDonald's Corporation

            --  Michael Roberts, President, McDonald's USA

            --  Wendy Cook, Vice President, U.S. Menu Innovation and
                Marketing

            --  Cathy Kapica, Ph.D., R.D., Worldwide Nutrition
                Director

    What:   Announcing McDonald's broad-based, multi-disciplinary
            platform to help children and adults achieve a better
            food/energy balance in their lives. Focusing on three
            strategic pillars -- food choice, physical activity and
            education -- this is one of the most extensive efforts in
            the restaurant industry.

    When:   April 15, 2004
            9:00 a.m.

    Where:  National Press Club
            529 14th Street NW
            Washington, D.C. 20045

    Why:    Addressing Health and Human Services' call to the private
            sector to take more aggressive action and help educate and
            engage Americans on the topic of food/energy balance,
            McDonald's is working with the nation's foremost health,
            nutrition and education experts to develop and execute
            programs that help all Americans lead balanced lives.