ADVISORY/Mayor Ron Kirk Proclaims February 5, 2001, 'Take a Potato to Work!' Day in Dallas.

News Editors/Food Writers

ADVISORY...for Monday (Feb. 5)

--(BUSINESS WIRE)

The National Potato Promotion Board Treats 30,000 Downtown Dallas

and Fort Worth Commuters to Complementary Potato Lunch Kits to

Celebrate February, National Potato Lovers' Month

(Great Photo Opportunity!)

      FOR:     NATIONAL POTATO PROMOTION BOARD

      CONTACT: KETCHUM PUBLIC RELATIONS
             1050 Battery Street
             San Francisco, CA 94111
             Jennifer Knapp, [phone] [phone] cell
             [e-mail]

      WHAT:   During a two-week period, 30,000 "Take a Potato to Work!"
            lunch bags will be distributed to commuters in downtown
            Dallas and Fort Worth. The bags will contain potatoes,
            buttermilk ranch dressing, recipe ideas and tips on how to
            micro-bake a potato in less than 10 minutes, providing
            office workers with an ideal, healthful lunchtime
            alternative to fast food or sandwiches. In honor of the
            humble potato, Mayor Kirk officially declared February 5 -
            the first day of this spud-tacular promotion - "Take a
            Potato to Work!" Day.

      WHEN:   February 5 - February 23, 2001 (Mondays - Fridays)

      WHERE:  Downtown commuter areas in Dallas and Fort Worth, Texas.
            Please contact the number below for the exact location
            each day.

      WHY:    To celebrate "America's favorite vegetable," "Take a
            Potato to Work!" demonstrates how fast and easy a
            delicious micro-baked potato is to prepare. Topped with
            ingredients such as canned chili, low-fat cheese and sour
            cream, baked potatoes can be the basis for an entire
            healthful, convenient meal.

      WHO:    National Potato Promotion Board (NPPB). The NPPB was
            established in 1971 by a group of potato growers
            throughout the United States. The NPPB promotes potatoes
            by educating people about their convenience, versatility,
            value and nutrition.

      "Take a Potato To Work!" will be located at a different commuter
location each day of its two-week duration. For exact locations each
day, please contact Josh Mendlinger or Joanna Stovall at 770-263-0500;
or Jennifer Knapp at 415-290-4853.