ADVISORY/Marketing Roundtable Presents the New England Technology Marketing Summit October 9, 2003.

Business Editors

ADVISORY...for Thursday (Oct. 9)

BOSTON--(BUSINESS WIRE)--Sept. 8, 2003

WHAT:    Marketing Roundtable presents the "New England Technology
         Marketing Summit" for leaders in the technology community
         including CEOs, COOs, CMOs, CSOs and vice presidents of
         marketing, product management, sales and business
         development. For more information, please visit
         www.netms.org. For complimentary press registration, contact
         [e-mail].

WHY:     Thought leaders in technology business and marketing from the
         east and west coasts will discuss the trends, best practices
         and revolutionary ideas to make their marketing remarkable
         and accelerate growth - even in this economy.

HOW:     Featuring a keynote by Seth Godin, author of "Purple Cow:
         Transforming Your Business by Being Remarkable" and detailed
         educational sessions, panel discussions, and networking
         opportunities.

FORMAT:  Keynote presentations, sessions, panels, a networking
         luncheon and a cocktail reception. Presentations include:

         -- Morning keynote by Seth Godin, author of "Purple Cow:
            Transforming Your Business by Being Remarkable"
         -- "Customer Literacy: Curing Ivory Tower Syndrome" panel
            featuring CEOs and CMOs from MarketSoft, Salesforce.com,
            Yantra, Roving Software and Zhivago Marketing Partners
         -- "Marketing & Measurement: No Return. No Investment" panel
            featuring senior executives from Veridiem, Unica,
            SalesLeadExperts.com, Target Marketing and Biz360
         -- Afternoon keynote by Mike Bosworth, creator of Solution
            Selling, one of the world's most widely used selling
            methodologies and author of "Customer Centric Selling"
         -- "Marketing & Sales: Managing Processes. Leading Teams.
            Driving Results" panel featuring vice presidents from
            Siebel Systems, Novell, IDC, Imprivata and GTSI
         -- "Marketing & Product Development: What Gets Built vs. What
            Gets Sold" panel featuring CEOs and VPs from Softricity,
            IMLogic, Pragmatic Marketing and SolidWorks

WHERE:   Boston University Corporate Education Center, Tyngsboro, MA

WHEN:    Thursday, October 9, 2003 beginning at 7:30 a.m. EST.

SPONSORED BY:

        --  Salesforce.com - Success. Not Software.

        --  Autodemo - The Software Demo Company!

        --  Lois Paul & Partners - Strategic Communications for the
            High Tech Industry

        --  Good Leads - High Technology Lead Generation Specialists

        --  SoftwareCEO - Page One for Software Executives