ADVISORY/MarketFirst to Host Free Web Seminars on Marketing Automation Featuring META Group's Elizabeth Shahnam.Business Editors ADVISORY for...Wednesday (March 22) MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 20, 2000 META Group's Vice President of INfusion, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. to Discuss e-Marketing Benefits MarketFirst, a provider of Web-hosted eMarketing solutions, today announced that it will host a series of free Web seminars on marketing automation co-hosted by the vice president for META Group's CRM Infusion program, Elizabeth Shahnam. The first of three seminars is titled "Reaching Marketing Velocity(tm) - Market Challenges and eMarketing Solutions" and will be held on Wednesday, March 22, 2000. Participants will learn how eMarketing enables companies to execute smarter campaigns, improve response rates and increase revenues. Ms. Shahnam, a leading authority on customer relationship management (CRM) applications, will discuss how personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. eMarketing efforts help differentiate e-business marketing messages as well as how marketing automation attracts and retains customers in the digital economy. "Marketing automation is about more than bringing your marketing efforts to the Internet," said Elizabeth Shahnam, vice president in META Group's CRM Infusion program. "It is about providing personalized, interactive marketing campaigns to prospects that evoke e·voke tr.v. e·voked, e·vok·ing, e·vokes 1. To summon or call forth: actions that evoked our mistrust. 2. measurable, quantitative results. It is vitally important to educate marketers on how permission based, e-marketing programs will commonly achieve a higher response rate than other solutions." MarketFirst's Web seminar series will continue in May with the topic of "Building a Business Case for Marketing Automation," and will conclude in July with a seminar on "Trends in Marketing Automation." MarketFirst's Web seminar participants will also receive a white paper from IMT IMT, n.pr See inspiratory muscle training. Strategies on "Permission E-mail: The Future of Direct Marketing." When and Where Seminar: Reaching Marketing Velocity(tm)- Market Challenges and eMarketing Solutions Date: Wednesday, March 22, 2000 Time: 12:00pm - 1:00pm (PST PST Paroxysmal supraventricular tachycardia, see there ) Site: For more information and to register for the seminar, visit: http://www.marketfirst.com/news/wsoverview1.html Biography for Elizabeth Shahnam Elizabeth Shahnam is vice president of INfusion, CRM for META Group and is a leading authority on customer relationship management (CRM) applications and related enterprise architectures. In addition, she specializes in customer-facing computing computing - computer models, especially component-based business performance management applications and prepackaged/vertical data marts A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. . With over ten years of IT experience, Ms. Shahnam is a frequent author and keynote speaker on CRM and customer-centric application architectures. About META Group META Group helps companies make better information technology (IT) decisions by providing research and unlimited analyst consultation relevant to their specific business needs. Offering advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , consulting/benchmarking, and publications that span the full spectrum of IT, META Group addresses the latest technologies, industry trends, and business challenges. With more than 2,000 client companies worldwide, META Group differentiates itself from other information providers through its commitment to highly personal service (enabling "analysis in context"), bottom-line answers, and objectivity. About MarketFirst MarketFirst provides Web-based marketing solutions designed to leverage the power and reach of the Internet. With MarketFirst, the reach of the Internet can now be tapped interactively by businesses to increase their marketing velocity and deliver measurable value-add to their corporate marketing campaigns. MarketFirst is delivered as a complete Web-hosted service and can be fully integrated into the corporate information architecture. MarketFirst campaigns are also available via myMarketFirst.com, the industry's first eMarketing destination site. Companies such as Autodesk Inc., Clarify Inc., GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , NorthPoint Communications NorthPoint Communications (Former NASDAQ: NPNT) was a CLEC (Competitive Local Exchange Carrier), focused on data transmission rather than voice. Its business plan involved leasing copper telephone lines from local phone companies, then selling them at wholesale prices to , Quantum Corporation, SalesLogix Corporation and Shopnow.com are reaching marketing velocity by using MarketFirst to plan, design, execute, and measure electronic marketing campaigns more effectively. MarketFirst is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. . More information is available at 888-mkt-first (1-888-658-3477), or on the World Wide Web at http://www.marketfirst.com. MarketFirst, MarketFirst Marketing Architect, eMarketing Blueprint blueprint, white-on-blue photographic print, commonly of a working drawing used during building or manufacturing. The plan is first drawn to scale on a special paper or tracing cloth through which light can penetrate. , eMarketing Enterprise Solutions, Marketing Velocity, eMarketing for eBusiness, All Marketing is not Equal and eMarketing Hosted Solutions are trademarks of MarketFirst Software, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. |
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