ADVISORY/MarketFirst Chairman, CEO, and President, Peter R. Tierney, to be Featured Speaker at C.E. Unterberg, Towbin eMarketing 2000 Conference.Business Editors and High Tech Writers ADVISORY...for Wednesday (Feb. 23) MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 22, 2000 MarketFirst(TM), the leader in application-hosted eMarketing solutions, will have its chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president, Peter R. Tierney, featured at the C.E. Unterberg, Towbin eMarketing 2000 Conference. Tierney will participate on a panel discussing the power of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. as a core part of integrated eMarketing. Tierney will speak from firsthand first·hand adj. Received from the original source: firsthand information. first experience drawing from MarketFirst's expertise in providing application-hosted eMarketing solutions to more than 45 e-businesses within the last year. Conference organizers promise the day-long event will address the crucial role of eMarketing in an increasingly competitive online marketplace. When and Where Conference: C.E. Unterberg, Towbin eMarketing 2000 Conference Session Title: "Personalization" Date: Wednesday, February 23, 2000 Event Time: 8:00am -6:00pm Panel Time: 1:45pm - 3:15pm Site: The Palace Hotel, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY Contact: Karen Payne, 212-779-2971, kpsymposia@mindspring.com Biography for Peter Tierney Tierney joined MarketFirst in 1998 as chairman, CEO and president. Tierney previously served as chairman, CEO and president of Inference (logic) inference - The logical process by which new facts are derived from known facts by the application of inference rules. See also symbolic inference, type inference. Corporation, a leading provider of self-service and knowledge management tools for the customer service and helpdesk industries. In that capacity, he created two businesses (Brightware Corporation and Limbex Corporation), repositioned the company, and executed a successful initial public offering. Prior to Inference, as senior vice president of Oracle Corporation, Tierney was responsible for worldwide marketing and served as a member of the Oracle Management Committee. In this capacity, he was recognized by the investment banking community as one of the major contributors to Oracle's spectacular growth from $55 million in 1986 to $1 billion in 1990. About MarketFirst MarketFirst is the fastest growing provider of Web-based marketing solutions designed to leverage the power and reach of the Internet. With MarketFirst, the reach of the Internet can now be tapped interactively by businesses to increase their marketing velocity and deliver measurable value-add to their corporate marketing campaigns. MarketFirst is delivered as a complete Web-hosted service and can be fully integrated into the corporate information architecture. MarketFirst campaigns are also available via myMarketFirst.com, the industry's first eMarketing destination site. Leading companies such as Clarify Inc., Autodesk Inc., NorthPoint Communications NorthPoint Communications (Former NASDAQ: NPNT) was a CLEC (Competitive Local Exchange Carrier), focused on data transmission rather than voice. Its business plan involved leasing copper telephone lines from local phone companies, then selling them at wholesale prices to , GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) Internet, Quantum Corporation, Shopnow.com and SalesLogix Corporation are reaching marketing velocity by using MarketFirst to plan, design, execute, and measure electronic marketing campaigns more effectively. MarketFirst is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. . More information is available at 888-mkt-first (1-888-658-3477), or on the World Wide Web at http://www.marketfirst.com. MarketFirst, MarketFirst Marketing Architect, eMarketing Blueprint blueprint, white-on-blue photographic print, commonly of a working drawing used during building or manufacturing. The plan is first drawn to scale on a special paper or tracing cloth through which light can penetrate. , eMarketing Enterprise Solutions, Marketing Velocity, eMarketing for eBusiness, All Marketing is not Equal and eMarketing Hosted Solutions are trademarks of MarketFirst Software, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies. |
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