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ADVISORY/Mark your Calendar for Actional's `Integrate and Extend Your Market-Facing Environments' WebSeminar.


News/Assignment Editors

ADVISORY...for Tuesday Tuesday: see week.  (July July: see month.  25)

--(BUSINESS WIRE)

Unique e-Business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web.  Integration Architecture Delivers Direct Control

of Back Office Business Processes to Marketplace,

eCommerce See e-commerce.  and eCRM Environments

    WHO: Dan Foody, CTO of Actional, along with Dan Sholler, vice
        president and research director of application delivery
        strategies services, META Group, and Tony Brown,
        editor-in-chief of the eAI Journal, will examine a new segment
        of the application integration market--control brokers.

        Sholler is an expert in commercial business application
        package architectures, data models and interoperability
        issues. Sholler's research addresses heterogeneous application
        integration strategies for creating integrated Web-based
        supply chains. In addition to the eAI Journal, Brown is vice
        president for the Open Applications Group and director of
        NeoCom Consulting Limited, an IT marketing consultancy.

    WHAT: The Control Broker market represents an innovative approach
        to e-Business application integration by providing the ability
        to control and access business services directly from any
        market touchpoint--whether it's from the Web site, call center
        help desk or partner/supplier trading system.

        Control Brokers fundamentally differ from current enterprise
        application integration (EAI) products in that the
        direct-connect, high-performance, architecture is specifically
        designed for the unique requirements of market-facing systems
        and applications.

        A demo of Actional Control Broker will take place followed by
        an interactive Q&A session.

    WHEN:         Tuesday, July 25, 2000
                  USA 9:00 - 10:00 a.m. Pacific Time
                  (5:00 - 6:00 p.m. Europe)

    WHERE: To register please go to www/actional.com/seminars. Login
        and audio phone number information will be emailed to
        registered attendees prior to July 25th.

    CONTACT:      Michelle Kerr
                  Actional Corporation
                  650-254-4121
                  mkerr@actional.com


About Actional

Actional Corporation provides innovative solutions for enabling direct, dynamic integration of market-facing systems. The Company's customers include leaders in the Global 2000, making the company a powerful and effective partner in helping solve enterprise business problems. Actional products are also licensed by leading EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together.  vendors, platform partners and e-Business application developers. Actional is backed by New Enterprise Associates, International Capital Partners and Hasso Plattner Hasso Plattner is a cofounder of software giant SAP AG. Today he's Chairman of the Supervisory Board of SAP AG. Biography
Hasso Plattner (1944-01-21 – in Berlin) is a German entrepreneur.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SAP sap, fluid in plants consisting of water and dissolved substances. Cell sap refers to this fluid present in the large vacuole, or cell cavity, that occupies most of the central portion of mature plant cells. . Actional can be contacted at 1-800-609-3301 or info@actional.com. More information about the company can be found on its web site at www.actional.com.

Actional and Control Broker are trademarks of Actional Corp. All other names mentioned above may be trademarks or registered trademarks of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 2000
Words:384
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