ADVISORY/Major Advertisers 'Speak Out' About Webcasting; Arbitron Unveils Results of New Study on Perceptions of Streaming Media Among Key Executives At Major Ad Agencies.Business, Technology & Entertainment Editors ADVISORY...for Thursday Thursday: see week. (April 27) --(BUSINESS WIRE) WHAT: Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Internet Information Services See IIS. will unveil the results of a new survey that explores the perception and treatment of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the advertisement by advertising agencies and corporations. WHO: Bill Rose, vice president and general manager, Arbitron Internet Information Services WHERE: USC/Inside Radio Internet Conference 2000 The Phoenician Resort 6000 East Camelback cam·el·back adj. Shaped like a hump or an arching curve. n. New Orleans A narrow house with one story in front and two in the rear. See Regional Note at beignet. Road Scottsdale, Ariz. 85251 WHEN: April 27, 2000 3:00 p.m. - 3:50 p.m. DETAILS: Bill Rose will provide a clearer understanding of how key agency executives perceive streaming media See streaming audio, streaming video and digital media hub. . Mr. Rose will also make several recommendations to the Webcasting industry based on the findings on the research. Some of the topics Bill will cover are: - The percentage of ad spending allocated to Internet advertising in 1999 - The percentage of Internet ad spending spent on Webcasting last year - The types of Internet ads agencies are currently using - Likelihood to buy Webcast advertising in 2000 - Perception of Webcasting's growth in ad spending in the next three years - Perceived strengths and weaknesses of Webcasting as a medium - Whether agencies perceive Webcasting as a new medium or an extension of broadcasting NOTE: Interviews and/or copies of the presentation are available by request. |
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