ADVISORY/Madeline Graces FAO Schwarz, New York With the Grand Opening of the New Madeline Boutique.

Entertainment Editors

ADVISORY...for Friday (Oct. 19)

--(ENTERTAINMENT WIRE)

        Debut of the New Madeline Book, "Madeline Says Merci,"
              and Direct-to-Video, "Madeline Sing-A-Long"

              Official Press Breakfast and Ribbon Cutting
                Ceremony to Kick Off the Day-Long Event

                        -- Photo Opportunity --

WHAT:    Madeline, one of the world's most adored little girls, will
         be the special guest as FAO Schwarz opens its doors to
         families and children to join in a day of activities at the
         Grand Opening of the new Madeline Boutique at the FAO
         Flagship Store in New York City.

         Madeline will also introduce her new book, "Madeline Says
         Merci," and her new direct-to-video "Madeline Sing-A-Long."
         Activities will include:

         -- Exclusive breakfast, private tour and ribbon-cutting
            ceremony of the new Madeline Boutique
         -- Introduction of the "Madeline Says Merci" book (Penguin
            Putnam)
         -- Photo opportunity with Madeline herself!!

WHEN:    Friday, Oct. 19, 2001
         8:30-9:30 a.m. -- VIP/Press Breakfast (PRESS RSVP PLEASE)
         12 p.m., 2 p.m. and 4 p.m. -- Madeline appearances and
           readings of the new book

WHERE:   FAO Schwarz
         767 Fifth Avenue
         New York, N.Y. 10153