ADVISORY/Macworld Conference & Expo Kicks Off This Week.

Business Editors/High-Tech Writers

ADVISORY...for Monday (Jan. 6)

Macworld San Francisco 2003

--(BUSINESS WIRE)

WHAT:  Macworld Conference & Expo (www.macworldexpo.com)

WHERE: The Moscone Center, San Francisco, California

WHEN:  Conferences: January 6-10, 2003
       Expo: January 7-10, 2003
       Opening Keynote: January 7, 2003 at 9 a.m.

WHO:   Owned and produced by IDG World Expo (www.idgworldexpo.com)

HOW:  Media registration is in Room 134 of The Moscone Center. Please
      be prepared to present a photo ID and appropriate credentials
     (details available at
     http://www.macworldexpo.com/macworld2003/V33/index.cvn?ID=10193).

       Attendee registration is in the Upper North Lobby of The
       Moscone Center. The cost for an Exhibits Only pass is $35;
       conference passes start at $245.

       Registration hours:
       Monday, January 6, 2003         8:00 am - 6:00 pm
       Tuesday, January 7, 2003        7:00 am - 6:00 pm
       Wednesday, January 8, 2003      8:00 am - 6:00 pm
       Thursday, January 9, 2003       8:00 am - 6:00 pm
       Friday, January 10, 2003        8:00 am - 3:00 pm

SELECTED EVENT HIGHLIGHTS:

-- Packed expo floor with 118 exhibitors that are new for San Francisco!

-- Steve Jobs, CEO of Apple, will present the opening keynote address Tuesday, January 7 at 9 a.m. The keynote is open to conference and workshop attendees, and registered media.

-- "The Power of X," a feature presentation by Philip Schiller, Apple's senior vice president of Worldwide Product Marketing on Wednesday, January 8 at 9:30 a.m.

-- "The Move to Mac OS X," a special panel discussion hosted by Dave Mark, editor-in-chief of MacTech Magazine featuring Apple co-founder Steve Wozniak, held Tuesday, January 7, 2003 at 2:00 p.m. Also participating are authors Bob "Dr. Mac" LeVitus and Robin Williams, as well as MacTech publisher Neil Ticktin.

-- The MacBrainiac Challenge, an all-new game show-style contest pits two teams of Mac luminaries against one another on Thursday, January 9 at 12:30 p.m. New York Times columnist David Pogue hosts; the Mad Dogcows includes author and columnist Bob "Dr. Mac" LeVitus, TidBITS publisher Adam Engst, and MacFixIt founder, Macworld contributing editor and author Ted Landau. "X.F.L" includes Your Mac Life host Shawn King, Macworld contributing editor Christopher Breen, and Chicago Sun-Times and Macworld columnist Andy Ihnatko.

-- Final Cut Pro User Group Film Theater, located in Booth #3740, will treat attendees to compelling films contributed by Final Cut Pro User Groups and informative presentations.

-- Special interest pavilions will feature nearly 60 companies in the categories of Enterprise, Server Solutions and Networking; Business Solutions; Education; MacTech Central; SciTech; and Digital Media and QuickTime.

-- The Digital Art Gallery will display winning digital artwork by artists worldwide in Booth #3640.