ADVISORY/Lung Cancer is Deadly and Preventable.

Business Editors

ADVISORY...

--(BUSINESS WIRE)--Nov. 16, 2000

TOPIC: A story by CNN reports that lung cancer research allegedly receives less
funding compared to the dollars spent on other diseases, like breast and
prostate cancer. Experts claim that new treatments, paired with more research
and successful stop-smoking campaigns, reportedly could reduce lung cancer
cases by as much as 90 percent. Quitting smoking reportedly reduces a person's
risk of getting lung cancer -- after a period of 15 years -- to only twice that
of a nonsmoker. The normal risk to smokers for lung cancer is 10 times more
than nonsmokers, the story said. EXPERTS: ExpertSource can offer several highly
qualified experts to comment on this story:

Dr. Daniel Seidman is a leading clinical psychologist, practicing psychotherapist, tobacco cessation researcher, clinician, program developer and educator. He is co-editor and a contributing author to the book, Helping the Hard-Core Smoker: A Clinician's Guide. He is Co-founder and Clinical Director of the Tobacco Cessation Clinic @ Columbia University. PR: Dominic Friesen, Sr. Acct. Executive, 310/641-2525; ([e-mail]).

J. Richard Williams, M.D., Executive Vice President and Chief Patient Care Officer of VITAS Healthcare Corporation, is a recognized authority on non-invasive symptom management. He believes that a keen sensitivity to patient needs, combined with the ingenuity of care, is more effective palliative treatment than advanced technology. Dr. Williams is responsible for the Clinical Operations functions of VITAS Healthcare Corporation, the nation's leading provider of innovative hospice services. He has led the company's efforts to provide innovative, high-quality methods of caring for people with various terminal diagnoses. Board certified in oncology and internal medicine, Dr. Williams has concentrated his medical career on caring for terminally ill patients in both institutional and home settings. As a practicing oncologist in Texas, Dr. Williams co-founded Texas Oncology, P.A., a statewide network of oncologists that consults and treats cancer patients. Before developing the oncology network, Dr. Williams was one of two oncology specialists on staff at Baylor University Medical Center in Dallas. PR: Candice Fernandez ([e-mail]).

Gary Swan, Ph.D., is Director of SRI International's Center for Health Sciences. Dr. Swan is a nationally known expert in nicotine addiction. 650/859-5322; ([e-mail]).

ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue.

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