ADVISORY/Los Angeles Times Launches 'Southern California Living'; New Feature Section Highlights Diverse Southern California Lifestyle.

--(BUSINESS WIRE)--

WHAT:     The Times is launching Southern California Living, The
          Times' new feature section, which replaces the newspaper's
          Life & Style section. Southern California Living will offer
          readers a lively, topical section with a fresh new look. It
          will feature profiles, stories, just off-the-news reporting
          about working, values, giving, a home section, fashion
          section and a daily children's page. Also included every day
          will be familiar syndicated features, comics, the crossword
          puzzle, the bridge column and expanded coverage of books.

WHEN:     Sunday, Nov. 1, 1998, and six days a week, Sunday through
          Friday.

FIRST
ISSUE:    Page 1 profile on Al Joyner. In an exclusive interview with
          staff writer, Pamela Warrick, Al Joyner talks about his
          life, marriage to the late Florence Griffith Joyner and his
          relationship with seven-year-old daughter Mary Ruth.

          Also in the premiere issue:

--        Sandy Banks' column.
--        Page 2. A must-read for the time-constrained reader, with
          items which will include news, trends and gossip.
--        The Kids' Reading Room. A full page for children that
          includes a daily serialized story, interactive games and
          book reviews.
--        Section Gee!, the place to find readers' favorite syndicated
          columns such as Dear Abby and Ann Landers plus comics, the
          horoscope, crossword puzzle and bridge column.
--        Books coverage. Book reviews that feature the hottest and
          most compelling books and/or revealing stories about the
          people who write them.

WHY:      The launch of Southern California Living comes after a
          year-long effort to provide a timely, entertaining, and
          enriching section that will attract more women and children
          into the paper as well as offer local and national
          advertisers new advertising opportunities.