ADVISORY/Lisoni & Lisoni to Petition NHTSA To Reopen Firestone Steeltex Tire Investigation; News Conference in Washington, D.C., Nov. 15.

Business Editors

ADVISORY...for Friday, Nov. 15

--(BUSINESS WIRE)

Pursuant to the filing of its national class action lawsuit against
Bridgestone/Firestone, Inc. and Bridgestone Corporation, Inc. on
August 13, 2002 and its subsequent promise to produce evidence and
documentation in 90 days to demonstrate that the Firestone Steeltex
R4S, R4SII and A/T tire series has major defects, the law firm of
Lisoni & Lisoni will formally petition the U.S. Department of
Transportation's National Highway Traffic Safety Administration
(NHTSA) on November 15 to reopen the investigation of the tire series
which it suspended on April 9, 2002 for lack of evidence. During the
past three months, the firm has coordinated its own nationwide
investigation and will bring a truckload of documentation to the NHTSA
to support its position.

At 9:30 a.m. on November 15, a News Conference will be held at the
National Press Club in Washington, D.C. at which Lisoni & Lisoni will:

--  Detail the results and findings of its three-month investigation
    into the Firestone Steeltex tire series.

--  Produce documentation from some of the more than 5,000 complaints
    received from American citizens who have defective tires.

--  Provide an overview of the spread of deaths and injuries across
    the U.S. from accidents allegedly caused by Steeltex tires.

--  Display actual tires damaged by tread separation as well as blown
    up photographs of other damaged tires and accidents allegedly
    caused by them.

--  Introduce a nationally respected authority on tire damage and
    failures to analyze and explain why the Steeltex tire series is
    allegedly defective and what is the cause.

--  Introduce a representative of PACE Union (Paper, Allied,
    Industrial, Chemical and Energy Workers/AFL-CIO), who will briefly
    detail its battle with Continental Carbon (which provides the
    black carbon for the Steeltex tire series) that has resulted in a
    lockout of the union.

WHEN:       Friday, November 15, at 9:30 a.m.

WHERE:      National Press Club (Holeman Lounge)
            529 14th Street, NW
            Washington, D.C.

WHO:        Participating in the News Conference will be:

            JOSEPH LISONI - Lisoni & Lisoni  (Legal Counsel)
            WILLIAM (BILL) HAGERTY  (Tire Reconstruction Consultant)
            Representative of PACE Union

VISUALS:    Among the items to be on display at the News Conference
            will be:

            -- Examples of severely damaged Firestone Steeltex tires
               with massive tread separation. Also enlarged
               photographs of other such tires.

            -- Three enlarged maps of the U.S. which sequentially
               track by time the spread of deaths and injuries from
               allegedly defective Steeltex tires.

            -- Enlarged photographs of damaged vehicles from accidents
               which allegedly resulted from Firestone Steeltex tire
               blowouts.

            -- Enlarged blowups of some of the more than 5,000
               complaints from U.S. consumers who have experienced
               blowouts of Steeltex tires.

            -- Enlarged documents (e.g. letters, reports) from public
               and private sector sources (e.g. U.S. Senator, U.S.
               Attorney Generals Association) relating to the ongoing
               Investigation of the Steeltex tire problem.

PRESS KITS: Press Kits will be provided to the media which will
            contain a copy of the class action lawsuit complaint and
            samples of numerous forms of the documentation that will
            be exhibited as well as standard information (e.g. news
            release, fact sheet).

ELECTRONIC
ACCESS TO
CONFERENCE: For media unable to attend the news conference, there will
            be both audio and visual means available to access the
            News Conference, to include:

            -- Teleconferencing: Interested media may listen (and ask
               questions) by calling the following telephone numbers
               at 9:30 a.m. (limited to 30 callers): U.S. toll-free
               number is 800/633-8413. International number is
               212/346-6445.

            -- Satellite Transmission: Live video of this News
               Conference will be available on satellite for free and
               unrestricted use by news organizations:

               Ku-band analog satellite: AMC2 (GE2) Transponder 5K
               Orbital Position: 85 degrees west
               Downlink frequency: 11800 MHz VERTICAL
               Transmission Technical Contact: ConnectLive
                202/513-1000

            -- Webcast Transmission: The News Conference will also be
               available live and archived on the website of the
               Firestone Steeltex Tire Class Action Lawsuit
               (www.firestonesteeltexclassaction.com).

INFORMATION
CONTACT:    For additional information or advance arrangements prior
            to November 15, contact Bob Fisher or Chris Foster of
            Fisher & Associates at 818/346-1750 or by e-mail at
            [e-mail]. On morning of November 15, Mr. Fisher
            will be present at the News Conference to assist your
            reporter and/or photographer or film crew and can be
            reached at 818/590-6880.