ADVISORY/Linda Armstrong Kelly to Launch Results of National Youth Helmet Survey.News Editors/Assignment Desks/Sports Writers ADVISORY...for Tuesday Tuesday: see week. (May 11) --(BUSINESS WIRE)
WHEN: Tuesday, May 11, 2004
WHAT: The National SAFE KIDS Campaign and Bell Sports will
unveil the findings of Headed for Injury: An
Observational Survey of Helmet Use Among Children Ages
14 and Under Participating in Wheeled Sports.
First nationwide observational survey of helmet use
among children who ride bikes, rollerblades,
skateboards and scooters. Sample: more than 8,000
children.
WHO: Linda Armstrong Kelly, mother of five-time Tour de
France winner Lance Armstrong. A long-time advocate of
cycling and bike safety, Linda will discuss the survey
results and tips for ensuring the health and safety of
all children.
Dr. Angela Mickalide, program director of the National
SAFE KIDS Campaign, is available to discuss the survey
findings.
WHY: Head injury is the leading cause of death in wheeled
sports activities.
WHERE: Linda Armstrong Kelly will be available for interviews
May 11-13 in New York. Angela Mickalide, Ph.D., will
be available in Washington, D.C. or New York.
B-ROLL: B-roll footage available.
CONTACT: Brian Posnanski, 314-646-7169, bpos@double-forte.com
Julie Vasquez, 202-662-0609, jvasquez@safekids.org
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion