ADVISORY/Lights, Camera, Action! First Narrative Movie Created With Be Here iVideo Technology to be Showcased At the Sundance Online Film Festival.

News Editors/High-Tech & Motion Picture Writers

ADVISORY...for Thursday (Jan. 18)

--(BUSINESS WIRE)

-- Be Here Breaks Through Traditional Entertainment Barriers To Present A New
Creative Medium For Movie Professionals

-- "The New Arrival" Honored As One Of The Top New Films Selected For The First
Sundance Online Film Festival


Who:        Be Here Corporation

Where:      The Sundance Online Film Festival/ The 2001 Sundance Film
            Festival, in Park City, Utah

When:       January 18-28, 2001

What:       Be Here Corporation, the only provider of live 360-degree
            streaming Internet video technology, announced today that
            the world's first immersive film developed with Be Here's
            iVideo technology, "The New Arrival," was selected to be
            showcased at the inaugural Sundance Online Film Festival
            beginning January 18, 2001. New this year, the online film
            festival will offer viewers the best in cinema and
            retrospective work developed especially for the Web. With
            the use of Be Here's technology, Internet viewers around
            the globe can personalize their viewing experience by
            navigating through a 360-degree scene and thereby defining
            their own experience. Be Here's iVideo technology marks
            the beginning of a whole new category of filmmaking called
            "immersive" movies, which offers industry professionals an
            innovative way to deliver content to their audiences. As
            the first in a series of immersive movies, "The New
            Arrival" sparked industry wide awareness and rapid
            adoption of this new entertainment medium.

            Attendees will be able to view "The New Arrival," along
            with other immersive films utilizing Be Here's iVideo
            technology, such as "The Coming of Age" and "Carny Tales"
            at the AtomFilms Park City headquarters, "427 Main
            Street." Movie fans will be able to relax, sit back and
            enjoy a whole new interactive experience when they visit
            the 427 Main Street venue in Park City, Utah. All
            immersive films will be shown daily throughout the
            festival from 9:00 a.m. to 4:00 p.m.

            Be Here Corporation is the only provider of 360-degree
            live streaming Internet video technology used worldwide
            by, sports, entertainment and event Webcasters. Be Here
            delivers live and recorded streaming 360-degree Internet
            video with levels of personalization and involvement that
            other mediums or technologies simply cannot achieve. Be
            Here-powered Internet programming makes good on the
            promise of interactive viewing by enabling viewers to
            "look around" at an event at will -- just as if they were
            at the event itself. Viewers control personalized
            360-degree camera angles independent of other viewers to
            gain an impactful, "be here" experience. Be Here's
            easy-to-use, open platform solutions have been used by the
            National Football League to Webcast the Superbowl XXXIV
            activities, ESPN for the Summer and Winter X Games, ESPN
            for the NFL Draft, Z.com for the Ellen Degeneres Americana
            Tour, popular reality shows including Big Brother and The
            Baren, BMG for the Sundance Film Festival Music Studio and
            Dave Matthews Band concert. The company is headquartered
            in Cupertino, Calif. For more information, visit
            www.behere.com.