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ADVISORY/Lightbridge Processes Its 100-Millionth Wireless Service Application.


Business/Technology Editors

LAS VEGAS--(BUSINESS WIRE)--March 21, 2001

SUMMARY: Lightbridge, Inc. (Nasdaq: LTBG), a global provider of mobile business solutions to wireless carriers, today announced that it has processed its 100-millionth wireless application since its incorporation in 1989, a significant company and industry milestone. Lightbridge's integrated transaction system is delivered on an outsourced ASP basis as well as via Lightbridge TeleServices call centers. Application processing includes customer identification, validation, fraud screening, credit assessment and activation, all in a matter of seconds. Over time as carriers have expanded their selling environments, from direct sales and stores to telesales telesales
Noun

the selling of a commodity or service by telephone

telesales nplteleventas fpl

telesales npl
 and the Web, Lightbridge's systems have evolved to handle the changing functional and scalability requirements.

"For more than 11 years, Lightbridge has focused on customer acquisition and retention in the wireless industry to help our clients gain subscribers and manage revenue risk in the most cost effective way. We have defined a leadership position in application processing by enabling our clients to meet the growing demand for wireless services," said Pamela D.A. Reeve REEVE. The name of an ancient English officer of justice, inferior in rank to an alderman.
     2. He was a ministerial officer, appointed to execute process, keep the king's peace, and put the laws in execution.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Lightbridge. "As we continue to expand our operations infrastructure, we are increasingly able to process a higher volume of applications in a short amount time. The result is an ability to provide business processes that, while sophisticated, are customer-friendly. As the industry grows and changes, Lightbridge is providing our clients with solutions that work."

The wireless industry has come to recognize Lightbridge's network of integrated customer acquisition and risk management solutions to forge enduring customer relationships by facilitating rapid application approval, reducing fraud, and expanding the opportunity to retain high-value customers. Wireless carriers also value Lightbridge as a long-term business partner, leveraging its diverse range of business consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to enhance customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.

According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue
 and operational efficiencies.

About Lightbridge

Lightbridge is a global provider of mobile business solutions, offering wireless carriers a flexible, comprehensive suite of products and services designed to increase revenue, productivity and customer loyalty. Building on its 11 year heritage in the wireless telecommunications arena, Lightbridge offers a reliable infrastructure for the mobile business economy that supports a complete customer lifecycle, including customer acquisition, risk management, prepay pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 and replenishment replenishment

the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography.
, customer relationship management and retention. On February 7, 2001, Lightbridge completed its acquisition of Corsair corsair: see Barbary States; piracy.  Communications, Inc., a provider of real-time, prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 billing solutions for the global wireless industry. While continuing to set standards for pervasive customer care, Lightbridge now enables carriers to increase the volume of new subscribers by offering either prepay or post pay billing administration models. For more information visit http://www.lightbridge.com or call 800-LIGHTBR.

Lightbridge and the Lightbridge logo are registered trademarks of Lightbridge, Inc. All other trademarks are the properties of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 21, 2001
Words:449
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