ADVISORY/Legendary Rock Band KISS Helps Best Buy Celebrate New Manhattan Store; Band Members to Meet Fans at Best Buy Store on Wednesday, July 23.

News/Assignment Editors & Entertainment/Music Writers

ADVISORY...for Wednesday (July 23)

--(BUSINESS WIRE)

    What: In a very special opportunity for legions of KISS fans, the
          band will be doing a rare In-Store appearance at the new
          Best Buy in New York City. To celebrate not only the release
          of their new album KISS Symphony: Alive IV, which has
          shipped GOLD (adding another record to their lead as the
          RIAA title holder for #1 American Group Gold Record
          champions of all time), but the opening of the new Best Buy
          store, KISS will be stopping by to meet fans, take pictures
          and show everyone why they are still the best band in
          rock n' roll.

          Debuting on KISS Records/Sanctuary Records on July 22, KISS
          Symphony: Alive IV is unlike anything recorded or released
          before by the Rock Icons. KISS Symphony: Alive IV, captures
          one of the world's greatest performing rock bands with the
          prestigious 60-piece Melbourne Symphony Orchestra live
          before a sold-out crowd from Australia's Telstra Dome while
          on the 2003 tour. The energy packed two-disc set promises to
          captivate and tantalize fans new and old alike with
          twenty-two newly recorded live tracks featuring ten classic
          KISS tracks backed by the 60-piece Melbourne Symphony, six
          never performed-live acoustic versions of KISS classics and
          six raw classic KISS tracks sans orchestra. This spectacular
          concert event proved to be a memorable show highlighted by
          the Melbourne Symphony appearing in full KISS makeup and
          will be released as a DVD, in the future.

          KISS recently celebrated their 30th anniversary marking
          their success in music, movies and merchandise. The band has
          received countless honors including The People's Choice
          Award and a Grammy nomination for their 1998 release, Psycho
          Circus. With more than 80 million records sold, KISS remains
          America's # 1 Gold award winning group, second only to The
          Beatles.

    When: Wednesday, July 23
          4 - 6 p.m.

    Where: Best Buy
           1280 Lexington Ave.
           New York, N.Y.
           (86th and Lexington)

    Media Access: TV crews and photographers welcome
                  Call contact for more information

About Best Buy Stores

Best Buy Stores, owned and operated by Minneapolis-based Best Buy is one of the nation's leading specialty retailers of technology and entertainment products and services. Best Buy was founded in St. Paul, Minn. in 1966. Best Buy Stores reach an estimated 300 million consumers per year through more than 550 retail stores in 48 states and online at BestBuy.com. For more information about Best Buy, visit the virtual pressroom at http://onlinepressroom.net/bestbuy.