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ADVISORY/Legendary Quarterback Joe Theismann Teams up with Florida Retiree Bob Moderhak and Scores $500,000 Prize at the Nokia Sugar Bowl 2000.


Sports Editors/College Football Writers and Columnists

ADVISORY...for January January: see month.  4

NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress,

NewsCom, PressLink and on Business Wire's Web site

at www.businesswire.com

--(BW SportsWire)

WHO:      Fifty-four-year-old Robert Moderhak (Bob), a retired school
          administrator from Longmont, Colorado and one of the newest
          millionaires of the millennium will continue his retirement
          in style -- $500,000 richer from the help of a legendary
          quarterback.

WHAT:     During halftime at the Nokia Sugar Bowl 2000 National
          Championship Game Moderhak played back-up quarterback to Joe
          Theismann, legendary NFL Washington Redskins quarterback.
          Theismann took the field first, completing one of four
          passes--each worth $50,000. Then back-up quarterback
          Moderhak entered the field and completed his single pass
          adding a "0" to Theismann's total -- upping the winnings to
          half a million.

          During practice on Monday, Theismann advised Moderhak to
          take into consideration crowd noise and lights when he
          walked on the field. With anticipation and crowd support
          behind him, Moderhak completed the pass under pressure.

          Best of all, had Theismann not completed a single pass,
          Moderhak would have received $10,000 just for walking on the
          field.

WHEN:     Halftime at the Nokia Sugar Bowl 2000 National Championship,
          January 4th on ABC

WHERE:    The Nokia Sugar Bowl, Louisiana Superdome,
          New Orleans

WHY:      Moderhak won the once-in-a-lifetime opportunity to
          participate in the Nokia $2 Million Challenge by completing
          an online contest entry form on the Sprint PCS Web site.

HOW:      For the third time, SCA promotions, the nation's leading
          source for promotional concepts and conditional prize
          guarantees, has teamed with Nokia to award the million
          dollar prize option. SCA has underwritten potential prizes
          of more than $10 billion, and paid out more than $60 million
          in prizes and promotions. For more information on SCA
          Promotions www.scapromotions.com.

          Nokia is paving the way to the mobile information society
          with its innovative products and solutions. Nokia is the
          leading mobile phone supplier and a leading supplier of
          mobile, fixed and IP networks including related services. It
          also supplies multimedia terminals and computer displays. In
          1998, net sales totaled EUR 13.3 billion (USD 15.7 billion).
          Headquartered in Finland, Nokia is listed on the New York
          Stock Exchange (NOK), Helsinki, Stockholm, London, Frankfurt
          and Paris stock exchanges and employs more than 53,000
          people. Visit us at www.nokiausa.com or
          www.nokiasugarbowl2000.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 2000
Words:394
Previous Article:NW Natural Issues Dividend Advisory.
Next Article:CLARIFICATION of BW1055, Dec. 31, 1999, CA-STARBASE-CORP.



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