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ADVISORY/Learn How a Successful Brand Portal Drives More Revenue Opportunities at CRMA-Atlanta's Quarterly Meeting in Atlanta.


Business Editors/High-Tech Writers

ADVISORY...for October 29 (Wednesday)

ATLANTA--(BUSINESS WIRE)--Oct. 20, 2003

CRMA-Atlanta is hosting its next quarterly meeting, "Portals - What are They, and How Do They Affect Your CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Strategy?" on Wednesday, October 29, from 11 a.m. - 1 p.m., at Maggiano's in Buckhead. During the presentation, Robert Estes, Vice President of Product Management for Interwoven in·ter·weave  
v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves

v.tr.
1. To weave together.

2. To blend together; intermix.

v.intr.
, Inc., will lead an enlightening en·light·en  
tr.v. en·light·ened, en·light·en·ing, en·light·ens
1. To give spiritual or intellectual insight to:
 panel discussion by an impressive line up of experts on the value of deploying a successful portal strategy. Our last meeting sold out, so register now at http://www.crma-atlanta.org/meeting.html.

Mr. Estes has 20+ years of Marketing and Product Launch experience in the software industry. Over the last five years, he helped create a new product initiative called MediaBin, which propelled the Atlanta-based MediaBin, Inc. to a leadership position in the Brand Content Management space. In June 2003, Interwoven purchased MediaBin as a flagship property for its Enterprise Content Management portfolio.

--  WHO: CRMA-Atlanta, featuring Robert Estes, Vice President of
    Product Management for Interwoven (www.interwoven.com).
    Panelists include Dave Sutton, Co-Founder of Marketing
    Scientists (www.marketingscientists.com) and former CEO of the
    Zyman Marketing Group; Michael A. Bruce, Senior Software
    Engineer, Bankers Bank (www.bankersbank.com); and others.

--  WHAT: Presentation/Panel Discussion - "Portals - What are
    They, and How Do They Affect Your CRM Strategy?"

--  WHEN: Wednesday, October 29, 11 a.m. - 1 p.m.

--  WHERE: Maggiano's in Buckhead (sit-down, Italian-style lunch)

--  COST: CRMA members pay $25 in advance and $40 at the door.
    Visitors and guests pay $35 in advance and $50 at the door.

--  REGISTER: http://www.crma-atlanta.org/meeting.html. OR contact
    Susan Stottlemyer (404) 918-9890 or susans@crm-a.org.


About CRMA-Atlanta

CRMA-Atlanta, the local chapter of The CRM (Customer Relationship Management) Association, is a non profit, member-driven organization following the trends, techniques, technologies & processes that help companies build and sustain long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 client and partner relationships. Through meetings and events, we offer an education and networking environment for those seeking to strengthen ties with clients and business partners. For more information about CRMA-Atlanta, please visit the web site at www.crma-atlanta.org.

CRMA-Atlanta was founded in March 2000 by an independent organizing committee. CRMA-Atlanta's Board of Directors include: Ginger ginger, common name for members of the Zingiberaceae, a family of tropical and subtropical perennial herbs, chiefly of Indomalaysia. The aromatic oils of many are used in making condiments, perfumes, and medicines, especially stimulants and preparations to ease  Cooper, President; Terry Frazier, Executive Vice President; Elizabeth Fairleigh, Vice President; Mike Adkinson, Vice President; and Beverly McDonald Beverly McDonald (born February 15, 1970 in Saint Mary, Jamaica) is a Jamaican sprinter. Her accomplishments include winning the silver medal in 4x100m relay at the 2000 Olympics.

Beverly McDonald is the sister of Michael McDonald.
, Vice President. CRMA-Atlanta's 2003 officers include Jack Sumner, President, and Doug Isbecque, Vice President.

CRMA-Atlanta Annual Sponsors include: FrontRange Solutions This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , a global market leader in customer applications (www.frontrange.com), and Headstrong head·strong  
adj.
1. Determined to have one's own way; stubbornly and often recklessly willful. See Synonyms at obstinate, unruly.

2. Resulting from willfulness and obstinacy.
, a global consultancy that creates real business value from digital technologies (www.headstrong.com).

CRMA CRMA Cedar Rapids Museum of Art (Iowa)
CRMA Customer Relationship Management Association
CRMA City and Regional Magazine Association
CRMA Cytokine Response Modifier A
CRMA Common Radio Module Architecture
 National Associate Sponsors include Salesforce.com and TECTURA.

Salesforce.com(R), is a world leader in delivering software-as-service. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has approximately 7,000 customers in over 100 countries running its services in 10 languages (www.salesforce.com).

TECTURA, is a national organization dedicated to providing leading-edge consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
, integrated applications and technology solutions to the business enterprise. Specializing in Microsoft Business Solutions, Microsoft Core Technologies and custom business solutions, TECTURA is recognized for excellence in delivering, among others, end-to-end CRM, financial, manufacturing and service solutions to customers across the country (www.tectura.com).
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 20, 2003
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