ADVISORY/Leadership High School Students Receive Awards from Prudential California Realty; Students Were Eyewitnesses to World Trade Center Attack.

Business Editors

ADVISORY...for Wednesday (June 25)

--(BUSINESS WIRE)

Prudential Financial, Inc.(NYSE:PRU):

WHAT   More than 50 new graduates of The High School for Leadership &
       Public Service who were first-hand witnesses to the September
       11 attacks on the World Trade Center will each receive a $1,000
       Leadership Award.

WHO    The awards are being given by Kathy Ollerton who with her
       husband, Ed Krafchow, owns Prudential California Realty
       (Northern), an affiliate of Prudential Financial, Inc.
       (NYSE:PRU)

WHEN   Wednesday, June 25, 2003
       11:00 a.m.

WHERE  New York Marriott Financial Center Hotel
       Ballroom, 3rd Floor
       85 West Street, New York City

WHY    After the September 11 attack, Kathy Ollerton, owner of
       Prudential California Realty, created a non-profit organization
       called The World Transformation Center that helps children
       recover from traumatic and catastrophic events. She gathered a
       group of 30 volunteers - most of them sales professionals with
       Prudential California Realty (Northern) - who took courses in
       crisis/grief counseling and leadership. Together, the group
       adopted The High School for Leadership & Public Service.

       During the 2002-2003 academic year, the group made three trips
       to New York, at their own expense, to offer the seniors at the
       high school a Leadership Program that included three full-day
       training sessions on team building, money management, personal
       responsibility, accountability and goal setting. In addition,
       in weekly telephone calls and e-mails with the students, the
       coaches provided life skills assistance, general tutoring, and
       mentoring. To remain in the program, the students had to be in
       contact with their coach at least once a week, attend all three
       training sessions, stay in school and graduate on time in June
       2003, and be accepted into a program of higher education.