ADVISORY/Larger Than Rockefeller Center 100-Foot Tree Arrives At The Grove -- A Beacon for Christmas in the Region.

City Desks/Assignment/Photo Editors

ADVISORY...for Friday (Nov. 1)

LOS ANGELES--(BUSINESS WIRE)

The Grove creates a new holiday tradition in the

heart of the city

The arrival of a 100-foot Christmas tree at The Grove will make a dramatic mark on the skyline as it soars above the buildings at The Grove. Taller than the tree at Rockefeller Center, it will be among the largest public Christmas tree displays in the country and will be the largest Christmas tree in Los Angeles.

On Friday, November 1, the tree will be hoisted by crane to take center stage in Town Square. The white fir tree from Northern California will be elaborately decorated with 15,000 lights and 10,000 ornaments and will be visible from the hills to the ocean when the lights are first turned on during the Holiday Show at The Grove on Wednesday evening, November 27.

WHAT:      Giant crane installs 100-foot Christmas Tree, a towering
           holiday icon for the region

WHEN:      Friday, November 1
           6:00-9:00 a.m.

WHERE:     The Grove - in Town Square
           189 The Grove Drive, Los Angeles
           (In the Fairfax district)

           Cars can park in The Grove parking structure accessed from
           The Grove Drive, which is east of Fairfax and runs between
           Third and Beverly.

           News vans should park on The Grove Drive.

ADDITIONAL
PHOTO OPP: Monday, November 4, decorating begins with crews in cherry
           pickers stringing lights and ornaments -- 7:00 a.m. to
           3:00 p.m.