ADVISORY/Lakers Fans Get a Genuine Opportunity to Own the World's Largest Autographed 2001 Championship Team Jersey; 32-Foot Lakers Jersey to be Auctioned Off for Charity.

    Assignment Editors & Sports Editors
    ADVISORY...for Wednesday (Dec. 5)

    --(BW SportsWire)--

*T
WHAT:          The Los Angeles Lakers and Miller Genuine Draft are
               giving fans a genuine opportunity to own the world's
               largest autographed 2001 Championship Lakers jersey.
               The 32-foot replica jersey will be auctioned off for
               charity in December to benefit New York City Relief
               Efforts and a Lakers charity.

               The auction will kick-off with the unveiling of the
               signed jersey at the December 5 Lakers home game, and
               will continue both online and at Lakers home games
               until December 31.

WHEN/WHERE:    Jersey unveiling:
               Staples Center, December 5, 2001
               Half-time at the 7:30 p.m. home game
               (L.A. Lakers vs. Dallas Mavericks)

               In-game and online auction:
               December 5 to 31, 2001

HOW TO BID:    -- At the Lakers home games

               -- Online at www.lakers.com

NOTE TO MEDIA:   If you can't make it to the Dec. 5 game but would
                 like access to the satellite feed, here are the
                 details:

Satellite Transmissions Thursday, Dec. 6, 2001
COORDINATES:
            1.  Telstar 6(C)/ 9  05:00 - 05:15 EST / 02:00 - 02:15 PST
            2.  Telstar 6(C)/ 9  14:30 - 14:45 EST / 11:30 - 11:45 PST
            3.  Telstar 6(C)/ 9  18:00 - 18:15 EST / 15:00 - 15:15 PST

VISUALS:    --  World's largest autographed 2001 Championship Lakers
                jersey being unveiled during a special half-time
                performance with the Laker Girls

            --  Footage of the 2001 Champion Los Angeles Lakers
                players signing the 32-foot tall jersey

            --  Footage of the jersey on the famous Sunset Strip,
                hanging on the 60-foot Miller Genuine Draft bottle
                billboard

      --30--JAP/la wam/la

      CONTACT: Douglas, Cohn & Wolfe for Miller Genuine Draft
               Cristi Motto, 310/967-2971, cell 310/403-7511
               Shauna Hendricks, 310/967-2956, cell 310/493-7200

      KEYWORD: CALIFORNIA
      INDUSTRY KEYWORD: FOODS/BEVERAGES SPORTS ADVISORY
      SOURCE: Miller Genuine Draft