ADVISORY/LA's BEST To Honor Rhea Perlman and Target Stores at Ninth Annual Family Brunch.

Entertainment Editors/Assignment Desks/Education Writers

ADVISORY...for Sunday (June 13)

--(BUSINESS WIRE)

WHO:   LA's BEST After School Enrichment Program
       Actress Rhea Perlman
       Target Stores
       Actor Ted Danson
       Actor John Ratzenberger
       Mayor Jim Hahn

WHAT:  Ninth Annual Family Brunch - "Aiming High" Celebration of
       Family Includes:
        -- Focus on Family Award presented to actress Rhea Perlman by
           Cheers co-stars Ted Danson, John Ratzenberger and other
           special guests.
        -- BEST Friend Award presented to Target Stores by Mayor Jim
           Hahn
        -- Honoring 21 LA's BEST children and their families selected
           from winning art and essay entries submitted for the "Who
           In My Family Helps Me To Aim High" contest by LA's BEST
           students throughout the City of Los Angeles
        -- Gallery of children's winning artwork and essays
        -- Special performances by LA's BEST children

WHEN:  Sunday, June 13, 2004 - 11 a.m. to 1 p.m.

WHERE: Sony Pictures Entertainment
       Plaza Atrium
       10202 West Washington Blvd., Culver City, CA  90232

WHY:   To support LA's BEST After School Enrichment Program.

LA's BEST (Better Educated Students for Tomorrow) provides a safe and
supervised education, enrichment and recreation program every day
after school to elementary school children, ages 5 to 12, from Los
Angeles' most economically challenged neighborhoods - at no cost to
parents. LA's BEST is a 501(c)(3) non-profit organization, founded in
1988 through a unique partnership including the Mayor's Office, the
City of Los Angeles, the Los Angeles Unified School District and the
private sector. LA's BEST currently operates in 117 elementary schools
throughout the City of Los Angeles serving more than 18,000 children.
Each of the LA's BEST sites creates a safe haven for children each day
after school, providing a nutritious snack, homework assistance,
academic support and a variety of enrichment and recreation
activities. For additional information on LA's BEST, please visit
www.lasbest.org.

NOTE: For security reasons, media representatives must RSVP attendance
by 3 p.m. on Friday, June 11th, at 213-489-8229 for clearance to enter
the Sony Pictures Entertainment facility. Media also must show
credentials upon arrival.

SOURCE: LA's BEST