ADVISORY/L.A. Sparks Outreach to Lesbian Community a Marketing First; Girl Bar Pep Rally to be Held At West Hollywood's Factory Nightclub.

Entertainment Editors & Sports/Feature/Assignment Writers

ADVISORY...for Friday (May 4)

--(ENTERTAINMENT WIRE)

    WHO & WHAT:   The LA Sparks join with Girl Bar, the most famous
                  lesbian nightclub in the world, for a first-ever
                  Pep Rally and Season Kick-Off celebration. Sparks
                  team members will appear in person to meet fans,
                  sign autographs, give away game tickets and
                  celebrate the start of their season at Girl Bar,
                  held at the Factory Nightclub in West Hollywood.

                  In addition, Girl Bar, in conjunction with The
                  Sparks, offers special premiere ticket packages to
                  members. Packages include special Girl Bar seating
                  areas and exclusive post-game events at the Arena
                  Club inside the Staples Center.

    WHEN & WHERE: Friday, May 4 -- Doors open at 9:00 p.m.
                  -- Team bus arrives at 10:00 p.m.
                  Girl Bar at The Factory Nightclub
                  652 N. La Peer Dr.
                  West Hollywood, Calif.
                  Info line:  877/447-5252

    BACKGROUND:   Info: In a bold, but savvy marketing move, the L.A.
                  Sparks are teaming up with Girl Bar, Los Angeles to
                  actively promote the team to the nightclub's lesbian
                  members. This marks the first time ever that a
                  professional sports team has openly acknowledged and
                  actively and officially pursued fans within the gay
                  community.