ADVISORY/Korean Business Associations Emphasize Need to Upgrade Korean Business Practices in Conference on September 29, 1998.

NEW YORK--(BUSINESS WIRE)--September 24, 1998--Recognizing the need to take measures to enhance their international competitiveness, The Federation of Korean Industries New York Office (FKI) and the Korean Chamber of Commerce and Industry in the USA, Inc. (KOCHAM) will host the second in a series of three seminars to familiarize Korean executives with global best practices in business and ethical standards as they expand their operations in the United States and other foreign markets. It will be held at the Fort Lee Hilton in New Jersey on Tuesday morning, September 29, 1998. This seminar series is being produced under a grant from the Ford Foundation.

The program will be entitled "Upgrading Korean Business Practices" and includes:

08:30 - 09:00 REGISTRATION AND BREAKFAST

09:00 - 09:10 WELCOME

Young Man Kim - Chairman, KOCHAM

Kook-Hyun Chang - Executive Director, Federation of Korean

Industries, New York Office

09:10 - 09:45 MAKING THE CASE:

THE GLOBAL ARGUMENT FOR ETHICAL STANDARDS

Frank J. Navran - Director of Training and Senior Consultant,

Ethics Resource Center

09:45 - 10:15 CASE STUDY:

THE KOREAN EXPERIENCE

Byung-Kwan Bae - President & CEO, Samsung Electronics 

America, Inc. (Winner of the 1998 International Award for

Excellence in Corporate Community Service)

10:15 - 10:45 VIEW FROM WALL STREET:

INTERACTING WITH SHAREHOLDERS AND INVESTORS

Scott B. MacDonald - Director of Sovereign Research, Donaldson,

Lufkin and Jenrette - Fixed Income Research

10:45 - 11:00 BREAK

11:00 - 11:30 NEXT STEPS: CHALLENGES FOR THE FUTURE

Frank J. Navran - Director of Training and Senior Consultant,

Ethics Resource Center

11:30 - 12:00 QUESTIONS & ANSWERS

KOCHAM Chairman Young Man Kim noted "In spite of our current economic problems, it is essential that Korean firms continue to invest in the development of corporate infrastructures that promote ethical, responsible and transparent business practices. This is essential to our long-term survival. FKI and KOCHAM are therefore pleased that the Ford Foundation has granted us an opportunity to address this critical need and that we have assembled highly-qualified speakers to help us expand our capabilities in this area."

This seminar is part of a long-term effort which began last year with the release of a research report organized by FKI and KOCHAM entitled "Confronting Korea's Public Image in the Age of Segyehwa: Building Skills and Awareness to Compete in the Global Economy". This report highlighted the need for Korean firms to upgrade their management skills and to raise their public pro-file and the resources they devote to strengthening relationships in overseas markets.

FKI is a private, non-profit organization pursuing Korea's economic development and interna-tional co-op-er-ation based on the principles of free enterprise. Founded in 1961, FKI serves as a central forum and the most influential voice of the Korean private sector, representing Korea's largest businesses and business groups including Hyundai, Samsung, Daewoo, LG and Sunkyong.

KOCHAM is a non-for-profit private business organization headquartered in New York City. Founded in June 1992 to assist Korean firms expanding their U.S. operations, KOCHAM now includes over 600 member firms encompassing import-export, high tech, automotive, semiconductor, banking, shipping, securities, insurance and construction companies.

Journalists and other qualified individuals who are interested in attending KOCHAM's September 29, 1998 business practices seminar are invited to register free of charge. For additional information please contact Keith W. Rabin of KWR International at tel: [phone], fax: [phone], e-mail:[e-mail].