ADVISORY/Keynote To Measure Super Bowl Advertisers' Web Sites; Call Press Hotline at 650/522-1234.News/Assignment Editors ADVISORY...for Monday-Friday (Jan. 31-Feb. 4) --(BUSINESS WIRE) What: Keynote Super Bowl Advertisers' Web Performance Report The 2000 Super Bowl will continue the precedent set last year of start-up dot com companies spending megabucks A lot of money! on television advertising during the game. How well will these web sites perform under the traffic load generated by a national broadcast campaign during the Super Bowl? Keynote will measure the performance and availability of the dot com companies launching a major branding effort during the game, as well as the sites of all of the advertisers and the official Super Bowl site at www.superbowl.com. When: Results will be made available starting Monday, January 31 through Friday, February 4 on Keynote's performance Hotline at (650) 522-1234. To receive an automatic email summary of Keynote's Super Bowl Advertiser results, send an email request to press@keynote.com . How: Keynote will measure the performance and availability of the web site of each of the companies advertising during the 2000 Super Bowl every 15 minutes 24 hours a day from 25 metropolitan locations in the United States, a subset of Keynote's global network of measurement computers in over 120 locations around the world. This will provide an immediate perspective on the experience of online users accessing these sites after viewing their Super Bowl broadcast ads. Benchmark measurements of the selected web sites have already begun. The measured web sites include the following: Anheuser-Busch (NYSE: BUD) Autotrader.com Blockbuster Video (NYSE: BBI) BMW of North America Britannica.com Buena Vista Pictures (NYSE: DIS) Charles Schwab &Co. (NYSE: SCH) Computer.com Dreamworks Films Dr. Pepper/Seven Up Co. Electronic Data Systems (NYSE: EDS) E*Trade Group (Nasdaq: EGRP) Federal Express Corp. (NYSE: FDX) Ford Motor Co. (NYSE: F) Frito-Lay (NYSE: PEP) General Motors Corp. (NYSE: GM) Healtheon/WebMD (Nasdaq: HLTH) Hewlett-Packard Co. (NYSE: HWP) Hotjobs.com (Nasdaq: HOTJ) Kforce.com Lifeminders.com (Nasdaq: LFMN) Microstrategy (Nasdaq: MSTR) Monster.com Motorola (NYSE: MOT) Netpliance.com NFL Properties (NYSE: NFL) John Nuveen &Co. (NYSE: JNC) Onmoney.com OurBeginning.com Oxygen Media Pepsi-Cola Co. (NYSE: PEP) Pets.com Pizza Hut (NYSE: YUM) Universal Studios (NYSE: VO) Visa USA Volvo North America (Nasdaq: VOLVY) Wall Street Journal Interactive (NYSE: DJ) WWF Entertainment (NasdaqNM:WWFE) About Keynote Keynote is the leading provider of Internet performance measurement, diagnostic and consulting services to companies that operate e-commerce web sites. The company markets Keynote Perspective(TM), Consumer Perspective(TM) and Keynote Lifeline(TM), global real-time services that measure, assure and improve the Quality of Service of e-commerce web sites around the world. The company captures over 16 million performance measurements daily using Keynote's global infrastructure of more than 300 measurement computers connected to the major Internet backbones in over 120 statistically selected locations across 50 metropolitan areas worldwide. Internet performance and availability data are collected at Keynote's sophisticated operations center and are instantly available to customers through any web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Keynote customers include over 700 leading e-commerce web sites and hosting companies including AdForce (Nasdaq:ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), Amazon.com (Nasdaq:AMZN AMZN Amazon.com (NASDAQ symbol) ), CDNow (Nasdaq:CDNW), Compaq Computer (NYSE NYSE See: New York Stock Exchange :CPQ CPQ Compaq CPQ Conseil du Patronat du Québec (Canada) CPQ Configure-Price-Quote CPQ Conseil de Presse du Québec (Québec Press Council, Canada) CPQ Companion Parrot Quarterly ), Cisco Systems (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol) CSCO Chief Supply Chain Officer ), Dell Computer (Nasdaq:DELL), Digex (Nasdaq:DIGX), DoubleClick (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), Exodus Communications (Nasdaq:EXDS), Microsoft (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), National Semiconductor (NYSE:NSM (Network and System Management) Running and controlling the networks and computer systems in an enterprise. See network management. ), and SABRE Holdings (NYSE:TSG TSG The Smoking Gun (web site) TSG Technology Services Group (UK) TSG Technical Specification Group TSG Timing Signal Generator TSG Technical Support Group TSG Tumor Suppressor Gene TSG ThermoSalinoGraph ). For further information about Keynote, visit the Keynote web site at http://www.keynote.com or contact the company at Keynote Systems, Inc., 2855 Campus Drive, San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. 94403, telephone (650) 522-1000, fax (650) 522-1099, email info@keynote.com. Note to Editors: To request further information or an interview, press and analysts should call the Keynote Press/Analyst Message Hotline at (650) 522-1234. Keynote, Perspective, Consumer Perspective, MyKeynote, Lifeline and The Internet Performance Authority are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. |
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