ADVISORY/KANA and BearingPoint Host ``Transforming Service and Support Management'' Webinar Featuring Blue Cross and Blue Shield of Minnesota.

Health/Medical Writers

ADVISORY...Tuesday (Oct. 7)

MENLO PARK, Calif. & MCLEAN, Va.--(BUSINESS WIRE)--Oct. 3, 2003

Learn How BCBS of Minnesota Implemented A Single Sign-On 

Contact Center and Portal For Members In Less Than Four Months

KANA(R) (NASDAQ: KANA), a leading provider of knowledge-powered customer service applications, and BearingPoint, Inc., (NYSE:BE), one of the world's largest business consulting and systems integration firms, today announced they will host a Webinar discussing successful contact center practices in the healthcare industry. The event will be held on Tuesday, October 7 from 2:00 - 3:00 p.m. EDT and will feature Fred Dickson, vice president of CRM Systems and Technology at Blue Cross and Blue Shield of Minnesota.

   WHO: Fred Dickson, vice president of CRM Systems and Technology at
        Blue Cross and Blue Shield of Minnesota, Dave McPherson,
        solution architect at BearingPoint, and Marchai Bruchey, vice
        president of Alliances at KANA

   WHAT: "Transforming Service and Support Management"
         As a leader in healthcare member services, Blue Cross and
         Blue Shield of Minnesota deployed a solution to consistently
         interact with members and providers across all channels,
         boosting member satisfaction and resulting in a strong
         competitive advantage while still maintaining HIPAA
         compliance. Mr. Dickson will share how Blue Cross and Blue
         Shield of Minnesota, working with BearingPoint and KANA:

       --  Implemented a single sign-on contact center and portal for
           members in less than four months;

       --  Increased membership more than 10 percent in less than 12
           months, and;

       --  Leveraged investments by extending the member portal into
           a provider portal to enhance its overall business value
           and support of HIPAA initiatives.

   WHEN: Tuesday, October 7, 2003 at 2:00 p.m. EDT

   WHERE: Register at http://www.kana.com/evite/default.html or by
       emailing your name, title, organization, and phone number to
       [e-mail].

KANA's industry-specific applications and customizations address the particular needs of Global 2000 organizations in healthcare, telecommunications, financial services, high technology and other markets, giving businesses a competitive advantage and increasing their ability to service, market to and sell to their customers. Companies around the world benefit from KANA's knowledge-powered approach to managing customer relationships, which combines sophisticated analytics with thin-client Web architecture to deliver extraordinary customer interactions that decrease costs and drive revenue.

About BearingPoint, Inc.

BearingPoint, Inc. (NYSE:BE) is one of the world's largest business consulting, systems integration and managed services firms serving Global 2000 companies, medium-sized businesses, government agencies and other organizations. We provide business and technology strategy, systems design, architecture, applications implementation, network infrastructure, systems integration and managed services. Our service offerings are designed to help our clients generate revenue, reduce costs and access the information necessary to operate their business on a timely basis. Based in McLean, Va., BearingPoint has been named by Fortune as one of America's Most Admired Companies in the computer and data services sector. For more information, visit the Company's website at www.BearingPoint.com.

About KANA

KANA (NASDAQ: KANA) provides knowledge-powered customer service applications enabling organizations to better service, market to, and understand their customers and partners. Optimized for specific vertical industries, KANA's iCARE applications are in use at more than half of the world's largest 100 companies. An award-winning, modular suite of eCRM applications available on J2EE and .Net, KANA iCARE applications enable customers to do business when, where and how they want, improving customer experiences while decreasing costs in contact centers and marketing departments. KANA's partner-centric business model includes strategic relationships with the largest systems integrators in the world to support and sell KANA iCARE. For more information visit www.kana.com.

Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995:

Information in this release regarding KANA's forecasts, projections, expectations, beliefs, and intentions are forward-looking statements that involve risks and uncertainties. These statements include statements about KANA's expected revenue, operating results, EBITDA, cash flows, long-term success, new business and market position. All forward-looking statements included in this release are based upon information available to KANA as of the date of this release, which may likely change, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to: competition in our marketplace, including introductions of new products or services, or reductions in prices, by competitors; risks associated with lack of market acceptance of KANA's products or services; inability to enhance and develop our products and services within budget and on schedule; inability to attract and retain qualified employees, to manage cash and expenditures or to expand sales; inability to manage our business in light of recent personnel reductions; KANA's history of losses; the effect of potential military action and terrorist activities; and slow economic conditions, particularly as they affect spending by our prospective customers on eCRM and similar enterprise software products. These and other factors are risks associated with our business that may affect our operating results and are discussed in KANA's filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our quarterly reports on Form 10-Q.

NOTE: KANA is a registered trademark, and KANA Software, KANA iCARE, KANA Knowledge, KANA IQ, KANA ResponseIQ, KANA Response, KANA Marketing, KANA iCARE Analytics and the KANA logo are trademarks of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.