ADVISORY/KANA Executive to Present at Forrester Finance Forum.

Business Editors/High-Tech Writers

ADVISORY...for Friday (June 11)

MENLO PARK, Calif.--(BUSINESS WIRE)--June 7, 2004

KANA(R) (NASDAQ: KANA), a leading provider of knowledge-powered customer service applications, today announced that Brian Kelly, executive vice president of marketing and product strategy at KANA, will participate in a panel discussion, "Case Studies: Turning Concepts into Reality," at the upcoming Forrester Finance Forum. The Forrester Finance Forum will bring together analysts and industry experts to discuss how financial services institutions can use the latest technologies and strategies in order to win the changing financial services consumer.

Who:   Brian Kelly, executive vice president of marketing and product
       strategy at KANA will participate in a panel moderated by John
       Ragsdale, principal analyst at Forrester Research.

What:  This panel presentation will discuss what technologies are
       available to automate customer service and how companies are
       using technology to gain and increase customer loyalty.

When:  Friday, June 11, 2004 from 12:00 - 1:00 p.m. EST

Where: The Forrester Finance Forum, New York City, New York

KANA's service resolution management applications address the needs of Global 2000 organizations in key vertical markets, giving businesses a competitive advantage and increasing their ability to service, market to and understand their customers. Companies around the world benefit from KANA's knowledge-powered approach to managing customer relationships, which combines sophisticated analytics with thin-client Web architecture to deliver extraordinary customer interactions that decrease costs and drive revenue.

About KANA

KANA (NASDAQ: KANA) provides enterprise customer support and communications applications enabling organizations to better service, market to, and understand their customers and partners. Optimized for specific vertical industries, KANA's Service Resolution management applications are in use at more than half of the world's largest 100 companies. An award-winning, modular suite of CRM applications available on J2EE and .Net, KANA's service resolution management applications enable customers to do business when, where and how they want, improving customer experiences while decreasing costs in contact centers and marketing departments. KANA's partner-centric business model includes strategic relationships with the largest systems integrators in the world to support and sell KANA's service resolution management applications. For more information visit www.kana.com.

Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995:

Information in this release regarding KANA's expectations, beliefs, and intentions are forward-looking statements that involve risks and uncertainties. These statements include statements about KANA's customers' expected benefits and results from KANA applications. All forward-looking statements included in this release are based upon information available to KANA as of the date of this release, which may likely change, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to: competition in our marketplace, including introductions of new products or services, or reductions in prices by competitors; risks associated with lack of market acceptance of KANA's products or services; inability to enhance and develop our products and services within budget and on schedule; inability to attract and retain qualified employees, to manage cash and expenditures or to expand sales; inability to manage our business in light of recent personnel reductions; KANA's history of losses; the effect of potential military action and terrorist activities; and slow economic conditions, particularly as they affect spending by our prospective customers on eCRM and similar enterprise software products. These and other factors are risks associated with our business that may affect our operating results and are discussed in KANA's filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our quarterly reports on Form 10-Q.

NOTE: KANA is a registered trademark, and KANA Software, KANA iCARE, KANA Contact Center, KANA IQ, KANA ResponseIQ, KANA Response, KANA Marketing, KANA iCARE Analytics and the KANA logo are trademarks of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.