ADVISORY/Isabel Valdes to Launch Multi-Media Hispanic Marketing Resource; Hispanic Marketing Expert to Preview Provocative New Research, May 25.

    News Editors
    ADVISORY...for Thursday (May 25)

    --(BUSINESS WIRE)--
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WHO:        Isabel Valdes, renowned expert in Hispanic marketing, is
            the acclaimed author of "Hispanic Market Handbook" and
            chairperson of Access Worldwide Cultural Access Group.

            Valdes was recently named a 21st Century Star, one of the
            "ten thought leaders who are driving the future of
            consumer intelligence" by American Demographics magazine.
            Hispanic Business calls Valdes a "major force behind the
            maturation of Hispanic market research in America."

WHAT:       The highly regarded author's second book "Marketing to
            American Latinos: A Guide to the In-Culture Approach" will
            be available June 1.

            Attend an exclusive preview of Valdes' provocative new
            research and insights on marketing to the Hispanic market
            in the U.S.

            Special guests will also include:

            -- Monica Lozano, President and COO, La Opinion
            -- Hugo Pimienta, Chairman and CEO, Pueblo Corporation
            -- Christy Haubegger, Founder, Latina Magazine
            -- Honorable Don Antonio de Oyarzabal, Ambassador of Spain
               to the United States

            Highly interactive CD-ROM and online versions of Valdes'
            new book, which enable the reader to view television
            advertising developed for Hispanic audiences, download
            demographic and psychographic insights on this
            ever-changing market, listen to current Latino music
            samples and access a wide variety of online resources,
            will be available. Hard copy format is also available
            from Paramount Market Publishing Inc.

WHEN:       Thursday, May 25
            Noon to 4 p.m.
            Lunch will be served.

WHERE:      Cava Restaurant
            8384 West 3rd Street
            Los Angeles    90084

QUESTIONS:  For additional information or interview opportunities,
            call Roxana Lissa or Joyce Postiglioni, 310/385-1697

    --30--ECQ/la*

    CONTACT:  RL Public Relations
              Roxana Lissa/Joyce Postiglioni, 310/385-1697

    KEYWORD:  CALIFORNIA INTERNATIONAL LATIN AMERICA
    INDUSTRY KEYWORD: ADVERTISING/MARKETING PUBLISHING ADVISORY