ADVISORY/Intel Senior Vice President Sean Maloney to Discuss the Requirements of Business in the New ''Real Economy''.

Business/News Editors and High-Tech/Assignment Writers

ADVISORY...for Thursday (April 6)

Spring Internet World 2000

--(BUSINESS WIRE)

Internet World Keynote to Highlight the Importance of Being a

'First Mover'

WHAT: The Internet continues to change the way businesses operate and
      how business is conducted leaving companies less room for slack
      - in margins, inventories or time. As a result, businesses will
      still need to pay attention to Old Economy considerations such
      as cost, capital investment and flexibility of operations. In
      fact, as companies adapt to e-Business en masse, these concerns
      will be even more important than before the arrival of the New
      Economy. The companies that succeed will need to be efficient,
      cost conscious and relentless first-movers. First-mover companies
      will increasingly need to focus on speed of execution,
      exploitation of technology, and beating the expectations of their
      customers. In the new Real Economy, success will be measured by
      how well companies apply operating efficiencies and first-mover
      tactics. Intel's Maloney will show,through technology
      demonstrations, narrative and third party testimonials, how
      companies can prepare themselves, to take advantage of the
      opportunities that lie ahead.

      Intel will also showcase a broad array of products and
technologies in its booth (No. 1801) on the show floor.

WHEN: Thursday, April 6, 2000
      9:00 a.m. - 9:45 a.m. PDT, Keynote Session

WHERE: Internet World
       Los Angeles Convention Center
       Concourse Hall
       1201 S. Figueroa
       Los Angeles, CA