ADVISORY/Industry Leaders to Discuss Challenges of Consumer Adoption At BAI's Internet Delivery Conference.News/Assignment Editors ADVISORY...for Monday Monday: see week. (April 29) --(BUSINESS WIRE)
Who: Eunice Perry, Internet Marketing Officer, The Landrum
Company;
Jerry Harpstrite, VP Marketing, Farmers & Merchants Bank of
Long Beach;
Andrew Young, SVP, Information Technology, Firstrust Bank;
and
Paul Citarella, VP Marketing, S1 Corporation, (NASDAQ:SONE).
What: Panel Discussion and Workshop: Overcoming the Barriers to
Consumer Adoption
Where: BAI Internet Delivery Conference, Phoenix Civic Plaza,
Phoenix, AZ
When: Monday, April 29, 2002, from 8:30 - 11:30 a.m. PT
During this interactive workshop, members of the panel will explore the latest financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. trends on consumer adoption via multiple channels, from the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and the branch to the ATM. Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved. Citarella, who will discuss the 2002 market perspective, will facilitate the three-hour workshop in which the panel will share their perspectives on market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , barriers to consumer adoption, and strategies for overcoming the barriers. Members will also discuss the lifecycle of product adoption and techniques to better identify the most desirable channels for each market segment. In his role at Farmers & Merchants Bank, Harpstrite is responsible for developing and implementing the bank's strategic marketing plan and oversees all branding; positioning and sales support initiatives. In addition, he directs the strategies for new product/service development, distribution channels, focused rollout, sales incentives Noun 1. sales incentive - remuneration offered to a salesperson for exceeding some predetermined sales goal bonus, incentive - an additional payment (or other remuneration) to employees as a means of increasing output and sales goals with accountability. At The Landrum Landrum can refer to:
Missouri (mĭz  r`ē, –ə), one of the midwestern states of the United States. , southern Oklahoma, and
northern Texas, Perry is responsible for planning, implementing, and
marketing Internet technology that brings banking convenience to their
customers. Perry serves on several councils within the holding company,
including the Intranet Council and the Electronic Banking Council, which
provides strategic direction and decision making for The Landrum
Company's electronic delivery of banking services.
Young has been in the banking and information services See Information Systems. for more than 20 years. He joined Firstrust Bank as Vice President of the Information Technology division in 1990 and now serves as Senior Vice President. At Firstrust Bank, he is responsible for development and implementation of the Technology strategies for the Bank. He also serves as a key member of the Bank's Electronic Delivery team. Citarella brings more than 18 years experience in the financial services industry to his role as vice president of corporate marketing at S1 Corporation. Prior to joining S1, Citarella served at Fundtech Corp. as executive vice president of marketing and business development and was the general manager of the Internet Banking Division. Previously, he held positions of senior vice president and general manager of the corporate banking division and senior vice president of sales and marketing for the electronic commerce division at CheckFree Corp. For more information: Tracey Frederickson, Sterling Hager, Inc., 617-393-4241. About S1 Corporation S1 (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SONE) is a leading global provider to more than 3,700 banks, credit unions, insurance providers, and investment firms of Enterprise software solutions that turn customer interactions into profits. S1's Enterprise eFinance solutions deliver a transactionable, customer-centric view across all delivery channels, resulting in a more compelling experience for the customers and a more profitable relationship for the financial institution. S1 is the only eFinance provider with the proven experience, breadth of products, and financial strength to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems financial services companies' Enterprise eFinance strategy. Additional information about S1 is available at www.s1.com. |
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