ADVISORY/Industry Leaders Address `The Bottom Line on Search Engine Advertising' During Nov. 18 Panel Discussion at @d:tech.

Business Editors

@d:tech New York 2002

ADVISORY...for Monday (Nov. 18)

--(BUSINESS WIRE)

As paid search continues to fuel the resurgence of online advertising,
MediaPost editor-in-chief Masha Geller will lead an informative
discussion with representatives of industry leaders Overture, Google,
FindWhat, Search123 and ah-ha at the @d:tech conference on Nov. 18.
Attendees will gain valuable insight on the state of search engine
advertising, what to expect in 2003, and how to maximize the Web's
most targeted media. The panel is free to all conference/exhibit hall
attendees.

WHO:              Patricia Neuray, VP Sales, Overture
                  Dan Ballister, VP Sales, FindWhat
                  James Beriker, Pres. & CEO, Search123
                  Jay Bean, Founder/COO, ah-ha.com
                  Tim Armstrong, VP Advertising Sales, Google
                  Moderator: Masha Geller, Editor-in-Chief,
                   MediaPost Communications

WHAT:             Panelists will tackle a range of issues and topics
                  in search engine advertising, including:

                  What are the most common misconceptions about paid
                  search among advertisers? What is the most important
                  thing advertisers can do to improve the performance
                  of their pay-per-click search campaigns? What horror
                  stories have advertisers experienced -- and how can
                  pitfalls be avoided? What kinds of successes are
                  advertisers experiencing? Where is paid search
                  headed in 2003?

WHEN:             November 18, 2002 at 12:30 p.m.

WHERE:            @d:tech Exhibit Hall Demo Stage, Hilton New York
                  1335 Avenue of the Americas