ADVISORY/IONA and UNICEF Ireland to Host Largest Movie Memorabilia Auction in History.

Business/Technology Editors

ADVISORY...for Tuesday (March 6)

--(BUSINESS WIRE)

Funds Raised Will Help Prevent the Spread of Mother-to-Child HIV/AIDS

Transmission in Africa

What: IONA(R)and UNICEF Ireland will host `Movie Action for Children,'
the largest movie memorabilia auction in history, to raise funds that
will be used to prevent the transmission of HIV/AIDS from
Mother-to-Child in three African countries: Zambia, Zimbabwe and the
Ivory Coast.

`Movie Action for Children' (www.iona.com/movieaction) was announced
in November of 2000 by international film-star Liam Neeson, a special
patron to UNICEF Ireland, after he learned that a drug course costing
less than $4 can dramatically reduce the risk of an African mother
passing on the HIV virus to her baby. Over half a million babies are
born with the virus every year, and have less than a one in four
chance of surviving to their fifth birthday.

IONA's Chairman Chris Horn, who is heavily involved with UNICEF
Ireland, learned of the cause and has pledged IONA's full sponsorship
of the project. IONA's sponsorship ensures that all proceeds from the
event go directly to UNICEF's on-going efforts to prevent
Mother-to-Child HIV transmission in the three African countries.

Where: The auction will be held this evening at Sotheby's Auction
House in New York.