ADVISORY/IMA Demonstrates its Competitive Edge at CTI Expo; Company Receives Strong Ranking From Industry's Key Technical Analysts.

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WHAT: IMA(NASDAQ: IMAA), a global provider of enterprise customer

interaction software (CIS) for call center automation will

demonstrate its state-of-the-art CIS products AdvantEDGE 4.0,

EDGE 4.0 and CyberEDGE 2.0 during CTI EXPO Fall.

WHEN: December 1-4

CTI Expo Fall 1998

San Jose Convention Center

IMA Booth #420

DETAILS: IMA will be on hand to demonstrate AdvantEDGE 4.0, CyberEDGE

2.0 and EDGE 4.0. Today, more than 400 corporations with more

than 40,000 users worldwide rely on IMA's award-winning CTI-

and Web-enabled technology to maximize the potential of every

customer contact.

IMA is a proven leader in increasing the competitive edge of

its customers and its customer interaction software recently

received top rankings from:

- GartnerGroup, who positions IMA as a leader in enterprise

customer service and support software and as a visionary

in sales applications

- Datamonitor, based on an independent study, ranks IMA

the number one in market share for front office customer

interaction software in Europe. It also recognizes IMA

as the dominant vendor in the high-end call center

market in the U.S., with the leading market share

position in the teleservices outsourcing vertical

industry

- Ovum, Ltd. which covers the European marketplace, ranks

IMA first in application development and second in

interaction management

IMA's flexible, extensible and user-friendly products have also earned the company nine major industry awards for excellence.

About IMA

IMA is a global leader in the front office customer interaction solutions for call centers used for sales, marketing and customer service. The company's Web- and CTI-enabled software helps companies maximize the revenue- and loyalty-generating potential of each customer contact. IMA is the choice of over 400 leading organizations including Bose Corporation, Dakotah Direct, Lloyds TSB Bank, Pacific Gas and Electric, SNET and Xerox. IMA has headquarters in Shelton, Conn., offices in Atlanta, Chicago, Dallas, Frankfurt, Irvine, London, Melbourne and Paris, and representatives worldwide.

More information about IMA's products and services can be found on the World Wide Web at www.imaedge.com, requested via e-mail at [e-mail], or by calling 1-800-776-0462.

Note: IMA and EDGE are registered trademarks, and AdvantEDGE and CyberEDGE are trademarks, of IMA. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

To Coordinate On-Site Interviews, contact Janette Baxter at 203/378-1152.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements" (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q dated Aug. 14, 1997, Nov. 14, 1997, May 15, 1998, Aug. 14, 1998, and Oct. 8, 1998, the Company's Annual Report on Form 10-K dated March 30, 1998, as well as to the Company's periodic and current reports as they are filed with SEC.