ADVISORY/IDG's ITworld.com Launches, ``Webcast Viewer Trends: How to Engage Viewers and Generate Action'' the Second in a New Series of On-Demand Webcasts Developed for Marketers.

Business/Technology Editors

ADVISORY...for Monday (July 1)

DATE:       July 1, 2002

LOCATION:
    http://www.itworld.com/jswc/ITWITWPR03/WC/ITw/resources/trends/reg

TOPIC:      ITworld, the pioneer of on-demand webcasts launched,
            "Webcast Viewer Trends: How to Engage Viewers and Generate
            Action," the second program from ITworld's Webcast
            Resource Center, a series of programs and supporting
            resources developed specifically for marketing
            professionals. Whether companies are considering adding
            webcasts into the marketing mix or have already produced a
            webcast, this program will review what type of webcast is
            most effective; what type of delivery platform should be
            used; whether the webcast program should be delivered live
            or on-demand; and what level of penetration webcasts have.
            This program will present results of a groundbreaking
            study conducted with nearly 2,000 IT professionals about
            how they view and use webcasts in the information
            gathering and purchase process. The survey was delivered
            to readers of CIO, InfoWorld, ITworld, Network World and
            PC World, offering a glimpse into the behavior and
            practices of an influential audience.

SPEAKERS:   Join Ann Roskey, ITworld's vice president of marketing and
            audience development, as she provides a clear
            understanding of what it takes to deliver a program that
            will engage viewers and generate action.

WHY:        This webcast will enable viewers to:

            -- Learn what level of penetration webcasts have in the IT
               marketplace and the average number of programs people
               have watched in order to compare webcasts to other
               marketing vehicles.

            -- Find out what player features are most important to
               viewers and what they do when they're watching a
               program.

            -- See how people use the information they've acquired and
               learn what action they take as a result of viewing a
               program.

    WEBCAST AVAILABLE 24x7 ON-DEMAND AT:
    http://www.itworld.com/jswc/ITWITWPR03/WC/ITw/resources/trends/reg

WHO:        ITworld.com, the pioneer of on-demand webcasts, enables
            global companies including IBM, Microsoft, Compaq,
            Hewlett-Packard, Dell and 3Com to reach highly qualified
            audiences and generate measurable, actionable sales leads
            through its proprietary webcast platform and full suite of
            services. Since 1999, ITworld has been delivering targeted
            news, educational content, and multilingual broadband
            interactive media to support product launches,
            communications and other marketing initiatives anywhere in
            the world.  ITworld's Lead Evaluation and Delivery System
            (LEADS) provides marketers real-time access to lead
            generation data, reports and analysis to evaluate the
            effectiveness of marketing programs. Through LEADS and
            strategic partnerships with many of IDG's (International
            Data Group) global publishing brands, ITworld has helped
            marketers generate more than 100,000 qualified sales
            leads.

Producer:   ITworld.com - changing the way you view IT.

Visit this on-demand webcast anytime at:
http://www.itworld.com/jswc/ITWITWPR03/WC/ITw/resources/trends/reg