ADVISORY/Hurwitz Group Highlights Core KnowNow Technology as Breakthrough Solution to Enable Real-Time Value Chain Integration.

    Business Editors/High Tech Writers
    ADVISORY...

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WHO:     KnowNow, Inc., providers of Internet-scale event routing
         solutions for real-time integration of information among Web
         Services, applications and end-users, today announced the
         publication of a Hurwitz Group white paper on value chain
         integration.

WHAT:    "Using the Internet for Value Chain Integration: No Longer a
         Dream" defines industry pain points in integrating the value
         chain and the setbacks with current attempts at reliable,
         real-time delivery of data over the Internet. The report
         identifies the KnowNow standards-based platform as meeting
         "best of breed" criteria by uniquely combining a proven
         publish-and-subscribe model with the Internet and Web
         Services.

WHERE:   http://www.knownow.com/products/whitepapers/

WHY:     According to Hurwitz Group, "integration remains one of the
         few hot markets in the software industry after the dot.com
         debacle". However, until integration works beyond all
         firewalls, including those of eMarketplaces, business process
         integration simply cannot happen. Coupling integration with
         two key movements - Web Services and event-based computing
         over the Internet - will help turn the Web and the Internet
         into a platform for value chain integration. Until the
         recent launch of KnowNow Event Routers, Microservers and
         Modules, Hurwitz Group resolved that companies seeking
         real-time information exchange "either had to be patient, or
         take on the nearly implausible task of building their own
         Internet-based solution to enable value chain integration."

About KnowNow

      KnowNow's event notification software enables client/server-like
interactivity within any Web application - both inside and outside the
firewall - without the need to install any software on the client.
With KnowNow, Web browsers, desktop applications, enterprise servers,
and Web services can communicate with each other instantly - enabling
the real-time enterprise to fully leverage the Internet to drive
revenue, reduce costs and enhance business relationships.
Headquartered in Mountain View, California, KnowNow is a privately
held company with backing from premier venture capital firms,
including Kleiner Perkins Caufield and Byers and Palomar Ventures.
Developers can download products and documentation at the KnowNow
Developer Center at http://developer.knownow.com/ ; further
information about KnowNow is available at http://www.knownow.com/

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    CONTACT: Niehaus Ryan Wong
             Stephen Jones, 650/827-7040
             [e-mail]
               or
             KnowNow Inc.
             Sally Khudairi, 650/641-8570
             [e-mail]

    KEYWORD: CALIFORNIA
    INDUSTRY KEYWORD: SOFTWARE INTERNET COMPUTERS/ELECTRONICS
PRODUCT ADVISORY
    SOURCE: KnowNow Inc.