ADVISORY/How Will Paper Survive in an Electronic World?

Business Editors & High-Tech Writers

ADVISORY...for Tuesday (Feb. 20)

--(BUSINESS WIRE)

The Answers to That Question Will Be the Focus of a New One-Day

PaperCom Seminar: World PaperCom Alliance Conference

Feb. 20, National Press Club, Washington, DC

The overall goal of the conference will be to consider how paper continues to be useful, and how it will change -- in an electronic world. Speakers and panels will cover four key discussion areas:

-- Predicting the Impossible: Why We Don't Have a Paperless Office

-- Making Paper Better: New Technologies in Paper-Based Communications

-- Introducing the Hybrids: When Paper and Technology Meet

-- Understanding the Value: What Paper Helps Us Recover

Speakers include leaders in several key segments of the industries involved in paper-based communication, and an internationally acclaimed analyst of how technology influences communication:

-- Derrick de Kerckhove, director, McLuhan Program in Culture &

Technology, and professor, Department of French, University of

Toronto;

-- Kaj Kulp, manager of the Boston Consulting Group's Helsinki,

Finland, office;

-- Phil Seder, group product manager, End User Products,

Digimarc, Tualatin, Ore.;

-- Cheryl Picoult, director, Mixed Media Technology, Pitney

Bowes, Stamford, Conn.;

-- Patricia Sachs, founder & CEO, Social Solutions Inc., Half

Moon Bay, Calif.

The conference moderators come from two world-leading suppliers of technology solutions for paper-based communications systems:

-- Gary S. Jensen, vice president of corporate development and

marketing, Siemens ElectroCom, Arlington, Texas;

-- James A. Euchner, vice president, Advanced Concepts &

Technology, Pitney Bowes, Stamford, Conn.

The presentations will include valuable insights for anyone questioning whether paper-based businesses are a good investment in the new millennium. Recognizing that Internet-based communication will replace some paper-based transactions and divert millions of pieces of letter mail, the conference will help identify opportunities for using technology to enhance paper-based communication -- ensuring its survival in an electronic world.

The conference will be held on Tuesday, Feb. 20, 2001, at the National Press Club, 14th and F Streets, NW, beginning at 9 a.m. and running until 4:30 p.m. A reception at the National Press Club will follow.

The conference sponsor is the PaperCom Alliance, the global voice of the paper-based communications industry. Members span the paper value chain, including paper, mailing, software, printing, publishing and transportation organizations and associations.

PaperCom USA is a member of a global alliance, made up of three other affiliated organizations worldwide: PaperCom Asia/Pacific (based in Melbourne), PaperCom Canada (based in Toronto) and PaperCom Europe (based in London).

Note to Media: Speaker biographies follow on the third page.

                  Paper in an Electronic World 2001
                  World PaperCom Alliance Conference

                               Speakers

Derrick de Kerckhove
Director, McLuhan Program in Culture & Technology, and Professor,
Department of French
University of Toronto
      Dr. de Kerckhove has offered connected intelligence workshops
worldwide to business, government and academe to help small groups to
think together in a disciplined and effective way while using digital
technologies. His published works have addressed the differences
between the effects of television, computers and hypermedia on
corporate culture, business practices and economic markets.

Kaj Kulp
Senior Project Leader, Boston Consulting Group
Helsinki, Finland
      Kulp's experience includes strategy development for a large
European pulp and paper company, paper demand scenario building for a
large European pulp and paper company, and portfolio work for a
European specialty paper manufacturer. He was the project leader of a
recent assignment in which he assessed the medium-and long-term threat
by the Internet to the publication grades. He will review a BCG study,
"Paper and the Electronic Media: Creating Value from Uncertainty." The
presentation will include valuable insights for anyone questioning
whether paper-based businesses are a good investment in the new
millennium.

John Nolan
Deputy Postmaster General and Chief Marketing Officer
United States Postal Service, Washington, DC
      As the second highest-ranking officer and chief marketing officer
for the world's largest postal administration, Nolan oversees the
development of new e-commerce products, and the integration of new
technologies into paper-based communication systems that move the
mail. He will discuss how technology will affect mail systems, and how
the USPS' sponsorship of activities at MIT's Media Lab may produce
innovations to help paper retain its status as an efficient and
effective marketing tool.

Patricia Sachs
Founder & CEO, Social Solutions Inc.
Half Moon Bay, Calif.
      Dr. Sachs is a professional anthropologist focusing on uncovering
new economic value hidden in everyday work, focusing on the way
knowledge is generated and how it operates in the informal work
system. Her interest in paper is in how it, as one of many artifacts,
functions inside real work.

Cheryl L. Picoult
Director, Mixed Media Technology
Pitney Bowes, Stamford, Conn.
      Picoult is director of the Mixed Media R&D Lab, exploring the
future of paper media in a networked world and investigating emerging
trends, technologies, market needs and new business opportunities
around mixed media messaging, pervasive computing and the convergence
of electronic media and paper-based communications. Current research
is focused on mobile documents, spontaneous networking and information
appliances for mail and messaging.

Phil Seder
Group Product Manager -- End User Products Digimarc Corporation,
Tualatin, Ore.
      Seder was instrumental in early digital watermark product
definition. He has worked to develop high technology solutions for
more than 15 years, with positions in information systems management,
product management and marketing management. Phil's industry
experience has ranged from international development organizations to
multimedia, infrared imaging and digital rights management.

                              Moderators

Gary S. Jensen
Vice President of Corporate Development and Marketing
Siemens ElectroCom, Arlington, Texas
      Jensen develops studies to identify and evaluate environmental,
market, customer and competitor trends or changes. He also is
responsible for the identification, analysis and preparation of new
products, new business and new customers.

James A. Euchner
Vice President, Advanced Concepts & Technology
Pitney Bowes, Stamford, Conn.
      Euchner develops new product and business concepts and explores
emerging technologies. Areas of current focus include Internet
technologies, advanced software methodologies, cryptography, network
security, digital printing and electromechanical systems.