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ADVISORY/Heinz Ketchup Displays Attitude in New Advertising Campaign.


Advertising/Marketing & Food Editors

ADVISORY...for Tuesday (May 22)

NOTE TO EDITORS: Multimedia Assets Available With This Story Include

Logos, Photos, Text News Releases

--(BUSINESS WIRE)

Heinz Ketchup's edgy, contemporary attitude is uncapped in a new advertising campaign aimed at teens with an insatiable appetite for self-expression, wry humor and fun food.

Heinz North America, an affiliate of the H.J. Heinz Company (NYSE:HNZ HNZ - HJ Heinz Co (stock symbol)), is launching the television and print campaign nationally this month.

You can reach the story directly by going to http://www.newstream.com/cgi-bin/display_story.cgi?3016

This multimedia news story is for free and unrestricted use on your news information site (and for print or broadcast too). Visit http://www.newstream.com to download video, audio, text, graphics and photos.

If you have any questions about the story, or about Newstream.com, please write to us at info@newstream.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 22, 2001
Words:147
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