ADVISORY/Healthshop.com Awards Random Acts of Healthiness in Boston; Campaign Encourages Focus on Wellness and Energy.

Assignment/News Editors and Photographers

ADVISORY...for Monday (March 27, 2000)

--(BUSINESS WIRE)

What: Healthshop.com (www.healthshop.com), the world's most complete
     online health store and wellness destination site, today begins a
     month-long "Wellness and Energy" guerrilla marketing campaign.

--   Individuals who take stairs instead of escalators or who are
     found to be carrying healthful items such as water bottles, work
     out clothes, or vitamin supplements will receive Random Acts of
     Healthiness from healthshop.com representatives: Spa
     certificates, energy products, T-shirts and coupons.

--   A "swoosh" of energy consisting of thirty competitive runners
     wearing hooded, orange-hued bodysuits will burst through
     neighborhoods and invite passers by to join them for a few blocks
     or a few miles, to boost their mid-day energy and be rewarded
     with healthy snacks and T-shirts.

--   Fourteen "energy samplers" clad in the same brightly-colored,
     hooded bodysuits emblazoned with the healthshop.com logo will be
     distributing samples packets containing "Emergen-C" energy
     boosters, and a code to claim great prizes on the healthshop.com
     Web site.

--   Bicyclists towing "people-powered" mobile billboards will drive
     traffic to the sidewalk events, as well as to the healthshop.com
     Web site, evoking the healthshop.com spirit of health and
     wellness in all aspects of life.

When: Monday, March 27, 2000, from 11 a.m. to 1 p.m. A crowd will
     gather at Prudential Center where WXKS "Kiss-FM" staff will award
     Random Acts of Healthiness. A simultaneous broadcast by Matt
     Siegal, one of WXKS top disc jockeys and a participant in
     healthshop.com's online makeover program "DJ Healthquest 2000,"
     will drive traffic to the event

Where: Prudential Center. Random Acts of Healthiness will also occur
     at an array of other locations throughout Boston, including South
     Street Station, Hay Market, Northeastern University, and Fanuiel
     Hall.