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ADVISORY/Hasbro and Toys "R" Us Times Square to Host "BEYBLADE: LET IT RIP! TO WIN" Competition.


Business Editors

ADVISORY... for Sunday (Feb. 10)

--(BUSINESS WIRE)

Hasbro, Inc. (NYSE NYSE

See: New York Stock Exchange
:HAS)

Current and Former NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
, NHL NHL Non-Hodgkin's lymphoma, see there  & NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 Greats

To Battle Against Each Other;

Hasbro and Nelvana Bring One of Japan's Hottest Selling Toys to U.S.

On Sunday, February 10, Salt Lake City won't be the only place the gold, silver and bronze will be handed to brave competitors, as Hasbro, Inc. and Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom.  Times Square host BEYBLADE: LET IT RIP! TO WIN, where many kids will for the first time experience BEYBLADE - Japan's highly popular sports entertainment brand, featuring high-performance tops kids build, customize and battle.

Among those doing battle will be current and former NFL, NBA, and NHL stars. It will all happen in the giant BEYSTADIUM, an oversized o·ver·size  
n.
1. A size that is larger than usual.

2. An oversize article or object.

adj. o·ver·size also o·ver·sized
Larger in size than usual or necessary.
 arena where the stars and kids will LET IT RIP! (the ripcords, that is) launching BEYBLADE tops into battle

Top battlers will win BEYBLADE top-shaped "medals" in gold, silver and bronze, plus awesome Hasbro toy and game prize packs. This event serves as the kick-off for Toys "R" Us Times Square's consumer toy event "Preview the Toy Stars of 2002," in celebration of American International TOY FAIR The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid (TM).

Kids have lifted the BEYBLADE brand to the top of the charts in Japan, where thousands of kids gather at similar events to battle. Through d-rights, Inc., and Corus Entertainment's Nelvana, licensing and merchandising agent, Hasbro has the rights to manufacture tops and other toys based on the BEYBLADE brand.

  WHAT:             "BEYBLADE:  LET IT RIP! TO WIN" Competition

  WHERE:            Toys "R" Us Times Square, 44th & Broadway, NYC
                    Event site: Action/Adventure, Second Level

  WHO:              Hasbro, Toys "R" Us Times Square, and lots of kids

  WHEN:             Sunday, February 10th, 12:00 PM - 4:00 PM
                    Medal rounds at 12:40, 1:40 & 2:40.

          GREAT "GOLD, SILVER AND BRONZE" PHOTO OPPORTUNITY!!

                 Contact: Wendy Joong, Gina Fernandez
                         Bratskeir & Company.



For more information about "Preview the Toy Stars of 2002" Contact Toys "R" Us Times Square: Kelly Cullen 646-366-8822
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2002
Words:329
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