ADVISORY/Harmonic Chairman and CEO Mark Kvamme to Present at ANA/Microsoft Marketing ROI -- Technology Series.News/Assignment Editors & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers ANA/Microsoft Marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. -- Technology Series ADVISORY...for Tuesday Tuesday: see week. (Feb. 26) SAN FRANCISCO--(BUSINESS WIRE)--Feb. 11, 2002 Mark Kvamme, a Pioneer in the Digital Age of Marketing, Will Speak About Maximizing Marketing Return On Investment Through Technology Harmonic harmonic. 1 Physical term describing the vibration in segments of a sound-producing body (see sound). A string vibrates simultaneously in its whole length and in segments of halves, thirds, fourths, etc. Communications announced today, Mark Kvamme will be speaking at the Association of National Advertisers The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and (ANA)/Microsoft Marketing series. ANA is the industry's premier trade association dedicated exclusively to marketing and brand building. This three city series is sponsored in part by Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, . As the head of Harmonic Communications, a leading provider of measurable marketing software and services, and former Chairman of USWeb/CKS -- Mark is one of the key leaders in the evolution of marketing technology. Mark's presentation will be a call to action for marketers to heed and adopt the technological innovations in marketing software and services. The presentation will demonstrate the growing need for marketers to use technology to increase marketing productivity, accountability and success.
When and Where
Tuesday, February 26, 2002 "W" Hotel
541 Lexington Avenue @ 50th Street
New York, NY
Wednesday, February 27, 2002 Microsoft
77 West Wacker Drive, Suite 2300
Chicago, IL
Friday, March 1, 2002 Microsoft
One Market Street
San Francisco, CA
To learn more about Harmonic and hear Mark Kvamme speak about his presentation at the ANA seminar go to www.harmonic.net. About Harmonic Harmonic is a leading provider of technology-enabled marketing services that allow corporations to identify their highest-value customers and the optimal communications strategy to reach them. The company's Engine for Marketing(TM) software identifies the most profitable combination of offer, customer, and offline and online media channels, while Harmonic's marketing experts help companies execute their campaigns. Harmonic offers three solutions: Marketing Data Management, Marketing Analytics & Strategy, and Campaign Execution & Reporting. Harmonic is the sole provider of marketing optimization software Free and Open Source software
Note to Editors: Harmonic Communications, Traxel and Engine For Marketing are all registered trademarks of Harmonic Communications Inc. |
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