ADVISORY/HIMSS Media Briefing: Bridge Unveils New Products That Help Hospitals Prevent Medication Errors, Assess Drug Efficacy.

Business, Health, Tech and Pharmaceutical Editors & Analysts

ADVISORY ... for Wednesday (Jan. 30)

--(BUSINESS WIRE)

PLEASE NOTE NEW DATE.

NOW YOU CAN LEARN WHAT'S NEW IN PATIENT SAFETY

AND SEE HIMSS KEYNOTER AL GORE, TOO!

WHAT:     Key Bridge Medical experts will discuss the future of
          patient safety technology and introduce new products that
          use innovative barcode, clinical decision support and
          data-mining technology to help hospitals:

      --  Prevent medication and blood transfusion errors, and
        misidentification of lab specimens, at the point of care.
      --  Analyze clinical outcomes related to the efficacy of
        variations in drug regimens.
      --  Assess cost effectiveness of specific drug therapies.
      --  Comply with JCAHO ORYX quality indicator data collection and
        analysis requirements.

WHERE:    2002 HIMSS (Health Information and Management Systems
          Society) Conference & Exhibition Georgia World Congress
          Center, Room 363 (Atlanta). (Media refreshments available in
          adjacent Conference Press Room.)

WHEN:     Wed., Jan. 30, 11:30 am - 12 noon EST.

WHO:      Bridge experts include:

      --  Rusty Lewis -- Senior VP/COO. A former SVP/CTO at McKessonHBOC
        and an expert on patient safety technology, Lewis is editor
        of, and a contributor to, the soon-to-be-published HIMSS book,
        "The Impact of Information Technology on Patient Safety." He
        is a member of the Microsoft Healthcare Users Group (MS-HUG)
        board; has led R&D efforts for companies such as Texas
        Instruments; founded LMI, Inc., a developer of high-tech
        infrastructure products for the healthcare industry; and holds
        20-plus US and international patents.

      --  Barbara Trohimovich, RPh -- Director, Product Marketing. One
        of Bridge's original founding team, the former hospital
        pharmacist has been involved in product and clinical database
        design focused on preventing medication errors. She travels
        the country, speaking to clinicians about Bridge technology,
        error prevention and process improvement.

      --  Kris Wanamaker -- Senior VP, Sales and Marketing. The former
        vice president of clinical systems at McKesson has held
        management positions with companies such as Clinicom, Hewlett
        Packard and Beckman Instruments, and has more than 20 years
        healthcare information experience.

      --  Michael Yang, MD, MS -- Director of Medical Informatics. A
        former Eclipsys senior product manager/physician consultant
        who has worked for such HIT companies as Oacis and Ameritech
        Knowledge Data, Yang has published and presented research on
        medical informatics topics during more than a decade spent in
        the clinical decision support field.

COMPANY:  The country's leading patient safety company, Bridge
          Medical, Inc., has pioneered the use of barcode technology
          in healthcare. Endorsed by several leading hospital
          associations and recognized by MS-HUG, Bridge products help
          hospitals increase efficiency and eliminate medication,
          blood transfusion and lab specimen errors. And Bridge's
          award-winning "Beyond Blame" documentary is communicating
          the importance of patient safety to virtually every U.S.
          hospital via American Hospital Association and Veterans
          Health Administration distribution.

          Visit www.bridgemedical.com, HIMSS Booth 2508 (Jan. 28-31)
          or call 888-578-0100.

SPECIAL:  Bridge President/CEO and former Allina Health System
          executive John Grotting available for HIMSS interviews,
          Tues., Jan. 29, by appointment only.

MedPoint is a trademark of Bridge Medical, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.