ADVISORY/HIMSS Media Briefing: Bridge Unveils New Products That Help Hospitals Prevent Medication Errors, Assess Drug Efficacy.

Business Editors & Health/Medical/High-Tech Writers

ADVISORY...for Wednesday (Jan. 30)

--(BUSINESS WIRE)

    WHAT:         Key Bridge Medical experts will discuss the future
                  of patient safety technology and introduce new
                  products that use innovative barcode, clinical
                  decision support and data-mining technology to help
                  hospitals:

                  --  Prevent medication and blood transfusion errors,
                      and misidentification of lab specimens, at the
                      point of care.

                  --  Analyze clinical outcomes related to the
                      efficacy of variations in drug regimens.

                  --  Assess cost effectiveness of specific drug
                      therapies.

                  --  Comply with JCAHO ORYX quality indicator data
                      collection and analysis requirements.

    WHERE:        2002 HIMSS (Health Information and Management
                  Systems Society) Conference & Exhibition
                  Georgia World Congress Center, Room 363 (Atlanta).
                  (Media refreshments available in adjacent Conference
                  Press Room.)

    WHEN:         Wed., Jan. 30, 1-1:30 pm EST.

    WHO:          Bridge experts include:

                  Rusty Lewis -- Senior VP/COO. A former SVP/CTO at
                  McKessonHBOC and an expert on patient safety
                  technology, Lewis is editor of, and a contributor
                  to, the soon-to-be-published HIMSS book, "The Impact
                  of Information Technology on Patient Safety." He is
                  a member of the Microsoft Healthcare Users Group
                  (MS-HUG) board; has led R&D efforts for companies
                  such as Texas Instruments; founded LMI, Inc., a
                  developer of high-tech infrastructure products for
                  the healthcare industry; and holds 20-plus US and
                  international patents.

                  Barbara Trohimovich, RPh -- Director, Product
                  Marketing. One of Bridge's original founding team,
                  the former hospital pharmacist has been involved in
                  product and clinical database design focused on
                  preventing medication errors. She travels the
                  country, speaking to clinicians about Bridge
                  technology, error prevention and process
                  improvement.

                  Kris Wanamaker -- Senior VP, Sales and Marketing.
                  The former vice president of clinical systems at
                  McKesson has held management positions with
                  companies such as Clinicom, Hewlett Packard and
                  Beckman Instruments, and has more than 20 years
                  healthcare information experience.

                  Michael Yang, MD, MS--Director of Medical
                  Informatics. A former Eclipsys senior product
                  manager/physician consultant who has worked for such
                  HIT companies as Oacis and Ameritech Knowledge Data,
                  Yang has published and presented research on medical
                  informatics topics during more than a decade spent
                  in the clinical decision support field.

    COMPANY:      The country's leading patient safety company, Bridge
                  Medical, Inc., has pioneered the use of barcode
                  technology in healthcare. Endorsed by several
                  leading hospital associations and recognized by
                  MS-HUG, Bridge products help hospitals increase
                  efficiency and eliminate medication, blood
                  transfusion and lab specimen errors. And Bridge's
                  award-winning "Beyond Blame" documentary is
                  communicating the importance of patient safety to
                  virtually every U.S. hospital via American Hospital
                  Association and Veterans Health Administration
                  distribution.

                  Visit www.bridgemedical.com, HIMSS Booth 2508
                  (Jan. 28-31) or call 888-578-0100.

    SPECIAL:      Bridge President/CEO and former Allina Health System
                  executive John Grotting available for HIMSS
                  interviews, Tues., Jan. 29, by appointment only.

MedPoint is a trademark of Bridge Medical, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.