ADVISORY/Government/Education Leaders to Announce L.A. Free Cash for College Day Details; 10 Students will be Awarded Scholarships.

Business Editors/City Desks/Education Writers

ADVISORY...for Friday (Jan. 23)

--(BUSINESS WIRE)

WHAT: State Superintendent of Public Instruction Jack O'Connell,
      L.A. City Councilman Eric Garcetti, LAUSD Board President
      Jose Huizar, L.A. Commission on Children, Youth and their
      Families President Alan Arkatov, L.A. Deputy Mayor of Workforce
      Development Joy Chen and Los Angeles Area Chamber of Commerce
      First Vice Chairman Chris Martin will provide locations and
      other details about the free financial aid workshops that will
      be held throughout Los Angeles on L.A. Free Cash for College
      Day, January 24, 2004. The workshops will help students and
      parents complete the often complicated application forms
      necessary to access Cal Grants and other college financial aid.
      Ten L.A. students will also receive $1,000 college scholarships.

WHEN: January 23, 2004 -- 10 a.m.

WHERE: Los Angeles City College, 855 N. Vermont Avenue, Los Angeles
       (Event will be held in the campus' quad area; media should park
       on Heliotrope Drive, which borders the west side of campus)

PHOTO OP: Los Angeles high school students will receive college
          scholarships; details about 16 financial aid workshops
          throughout Los Angeles will be released.

BACKGROUND: The average college graduate will make $1 million more
            over his or her lifetime than someone with just a high
            school diploma. College financial aid is available to all
            students, regardless of income or immigration status. The
            financial aid workshops held on L.A. Free Cash for College
            Day are part of the award-winning L.A. Free Cash for
            College Project, a program designed to expand access to
            education for Los Angeles families.

SOURCE: L.A. Free Cash for College Project