ADVISORY/Golden Globe Award-Winning Actress Tippi Hedren Says ``Osteoporosis Is For The Birds''; Hedren To Be Screened at Orthopaedic Hospital on April 27, 2001.

Business Editors & Health Writers

ADVISORY ... Friday (April 27)

--(BUSINESS WIRE)

WHAT:    Actress Tippi Hedren, the star of more than twenty-five
         feature films and numerous television appearances ("The
         Birds," "Pacific Heights"), teams up again with Orthopaedic
         Hospital in Los Angeles to promote osteoporosis awareness and
         prevention, and to educate women about this bone-thinning
         disease. Tippi will receive a state-of-the-art DEXA screening
         by internationally renowned bone density expert, Robert K.
         Rude, M.D. Considered to be the best technique available, the
         screening scans the hip and spine -- both major sites of
         osteoporotic fracture -- and is a painless X-ray procedure
         that takes less than half an hour.

         Currently, 28 million Americans suffer from osteoporosis each
         year, 80% of whom are women, and most fail to understand the
         importance of routine screenings. "Many Americans don't get
         screened because they falsely believe they're not at risk for
         osteoporosis," said Dr. Rude. "They may not understand that
         osteoporosis is a silent, progressive disease that depletes
         bone density long before symptoms are evident. If detected
         early, the effects of osteoporosis can be prevented and, in
         some cases, reversed," he added. Dr. Rude recommends that
         women over the age of 50, who have risk factors for
         osteoporosis, and all post-menopausal women over the age of
         65, be screened for this bone-thinning disease. Men over age
         65 should be screened as well.

WHEN:    Friday, April 27, 2001
         10:30 a.m.

WHERE:   Orthopaedic Hospital DEXA Center
         2300 South Flower Street, Suite 100
         Los Angeles, CA 90007
         213/742-1186

WHO:     Golden Globe Award-winning actress Tippi Hedren will receive
         a DEXA screening and osteoporotic analysis by internationally
         renowned bone density expert, Robert K. Rude, M.D.  In
         addition, Dr. Rude will provide a general overview about both
         the myths and the real facts surrounding this bone-thinning
         disease, including "How can I prevent osteoporosis?" and "Why
         are screenings important?"

Media are welcome to film and interview Tippi Hedren and Dr. Rude at the screening. Photos are also available.